Advertisement

Girl

Agency: 
Published/Aired: 
April 2010
Description: 

Your kids will be really attached to their clothes.

Advertising Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriters: Olivier Girard, Fraser Grant
Illustrator: Julien de Preux
Photographer: Julien de Preux
Account supervisor: François-Louis Noël

Comments (16)

Log in or register to post comments

Highest Rated

MindDrift's picture
MindDrift
Activity Score 1170

Isn't the shirt too large for the girl? I know advertising is all about exaggeration but this isn't working in my opinion. Especially that the line says "kids will be attached to their clothes".

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Funny..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

xcreativity's picture
xcreativity
Activity Score 2374

average

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

brookjohnston's picture
brookjohnston
Activity Score 296

I'll pass

adamr's picture
adamr
Activity Score 98

kids and needles...dont think so

satrianee's picture
satrianee
Activity Score 3748

fits better for child labor awareness thing.

akshaysrikar's picture
akshaysrikar
Activity Score 420

i agree

atb2005's picture
atb2005
Activity Score 13561

@adamr

no one is suggesting that kids should be using needles for real. the use of needles, here strictly artistic, is to support the tagline that kids will be "attached to their clothes". and they will be "attached" through home made embroidery, based on drawings, i think.

@satrianee

Child labor awareness? Where is that coming from?

I think you are being overly critical. The campaign is cute. Creative supports tagline, and tagline itself supports copy.

dipsgr8's picture
dipsgr8
Activity Score 3

hey i like this
its cool n creative.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Not a prizewinner for me, but defintely above average. Nice insight!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

You sir, are full of it!

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

Lovely ads, well done guys!

morse's picture
morse
Activity Score 17364

Cute idea and good execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ThatsRightSon's picture
ThatsRightSon
Activity Score 10

Is she stabbing herself?

TheSituation69's picture
TheSituation69
Activity Score 19

Love the dimension of this work. Not 100 percent sold on the idea.

smartbox's picture
smartbox
Activity Score 177

The idea is not bad but the execution could be better

MindDrift's picture
MindDrift
Activity Score 1170

Isn't the shirt too large for the girl? I know advertising is all about exaggeration but this isn't working in my opinion. Especially that the line says "kids will be attached to their clothes".

Advertisement