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28 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

i love this campaign...simple and adorable!

~ old habits die hard, older ones never do ~

newkids's picture
newkids

Oh...WOW :-O
It's GREAT ads.

thecopyshop's picture
thecopyshop
26 pencils

Fantastic!! Great job.
My favourite...of the campaign.

Brainsugar's picture
Brainsugar
1586 pencils

Is it student work?
What is the country and the agency?
The work is good. It's just a question. 2 questions, in fact.

hello's picture
hello

Miami Ad School Europe

chintan ruparel's picture
chintan ruparel
1516 pencils

thought as much!

~ old habits die hard, older ones never do ~

Tobar's picture
Tobar
12 pencils

Oh… WOW – what a boring, generic post it campaign!

Are you kiddin me?

What is here creative?

Tapper's picture
Tapper
490 pencils

Please, please ... no more post-it ads ... please ...

Strip. Strip. Strip.

dew drops's picture
dew drops
90 pencils

great ad

Wordnerd's picture
Wordnerd
6662 pencils

Nothing to nag here. Just simple, funny, cool campaign that pisses me off, because it's not mine!

Tobar's picture
Tobar
12 pencils

@ wordnerd:

And the promise isn't true:
because a „post it“ has only one sticky stripe, not two.

puppiepoppy's picture
puppiepoppy
1636 pencils

Hmmn, then this proves this is a student work; because the AD & CW don't even understand their own product. Let alone doing communication for the client.

headchala's picture
headchala
36 pencils

just the execution could be better, if the postits had a more photo-realistic look. Sure you could hang up each of them with the one sticky side. It's not a constraint to write on them with the sticky stripe on top.

Ravages's picture
Ravages
842 pencils

I must remember never to work on a campaign for post-its. It's FUBAR.

puppiepoppy's picture
puppiepoppy
1636 pencils

One is a reminder, two is forgetful but three and beyond is pure idiotic.

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

nice work guys.

Big ideas are often small

bknowlden's picture
bknowlden
3647 pencils

Aren't post it's only sticky on one edge? These show more than that... And I'm sooooo bored with post it ads.

richams's picture
richams

C'mon guys, this is flawed! why would you remind yourself 5 times to buy a bookshelf?

There's no reality in it!

richams's picture
richams

C'mon guys, this is flawed! why would you remind yourself 5 times to buy a bookshelf?

There's no reality in it!

richams's picture
richams

C'mon guys, this is flawed! why would you remind yourself 5 times to buy a bookshelf?

There's no reality in it!

Guestadasda's picture
Guestadasda

Again, another copy. Some years ago I saw a print which had the same idea these ones. It was a campain for a tape I dont remember the name.

twelve_noon's picture
twelve_noon
617 pencils

the thinking's right, the execution has flows but the idea is there and if it's in a student's portfolio then it shows great potential.

loading...'s picture
loading...
26 pencils

"the thinking is right"...???!!! how in the world could it be right...first of all, Post It's only have 1 sticky edge...IT DOESN'T WORK!!!

Wordnerd's picture
Wordnerd
6662 pencils

it can be simply modified and it will work. stick book to the wall with one edge, put the writing just on the middle. And you have both 2 benefits of the product nicely combined! how often did you have an idea that can do that and doesn't stink?

if you guys see no potential but only flaws in things, work in an editorial office.
sorry, but if this is students work it's genius and those attacks piss me off! do you remeber how hard it was back then, when people destroy your ideas to feel better for themselves? encourage them if an idea is good, dammit. (the second part was not all for you, loading ;)

AbraCadabra's picture
AbraCadabra

Christ, how much money does Post-It spend on advertising? I think this is about the seventy-eighth Post-It Note ad campaign i've seen on here. And for that matter, why do they even need to advertise? Do they have any real competitor?

AdDavid's picture
AdDavid
406 pencils

this is fundamentally wrong. the whole idea behind post-its is to remind you, if it doesn't help doing that (5 times) then why wud anyone use it.

yk's picture
yk
8 pencils

I like the thinking, it's simple and nice.

But I don't think I need a bookshelf now. Post-It is much more cheaper. :p

laylowmoe's picture
laylowmoe
328 pencils

So many of the comments here are just retarded.

And BTW, if you look closely, it IS sticking the books to the wall with just one edge.

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