Post-it: Fridge

Buy Post-it

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographers: Fred Van Hoof, Kurt Stallaert
Published: September 2010

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andyStock's picture
666 pencils

I like the idea of the advert, however it is not a campaign - it is exactly the same advert, only using a fridge rather than a computer screen.

Still, 7/10 for the nice idea.

JeffP's picture
810 pencils

Got it. I also need a few :p

Guest's picture


HappyHour's picture
2387 pencils


LeeHarvey's picture
3045 pencils

Is it simply brilliant, or brilliantly simple. Either way I like.

ksolli's picture
23 pencils

I really like the simplicity

Guest's picture

You might be kidding.

This idea should have been done thousand times by students, this is the first step of conception.

"Ok Harry, we have to do a print for Post It"
"So what is post it"
"This is a paper you glue on your fridge to write some things you have to remember"
"Uh uh, let's glue some normal paper and say "buy post it""
"Oh great. Come on, let's go to the pub !"
"Yes you right Humphray"


Guest's picture

If it's that simple, why haven't we seen this before?

Guest's picture

if it is the first idea, great, maybe there is not that much done yet for this kind of product. LIKE!!!

Dzsoi's picture
5269 pencils

Man, I would love to work with these guys, they sound fcking creative! They came up with such a brilliant idea just like that! Amazing! ;)

CuriousPencil's picture
4227 pencils

Still niggles me that this says Postit - singular instead of plural.

Guest's picture

Está idea la he visto muchas veces y para el mismo producto.

pol27's picture
40 pencils

wowwowowo this one is great. I like it a lot.

Anonymous Author's picture
Anonymous Author
1541 pencils


Write a wise saying and your name will live forever – Anonymous.

Guest's picture

buy magnets

New Nice and Fun's picture
New Nice and Fun
377 pencils

As "Guest" said it : Fridge = magnets.

Post it = doors

LeeHarvey's picture
3045 pencils

OMG you both are SOOOO right! Nobody puts Post-tts on the fridge. The other one is still brilliant.

Billoughsby's picture
5091 pencils

Don't weaken, Lee. You were right the first time. On those occasions when I have a work-filched post-it at home, I always put it on the fridge, merely because fridge = food = where people go when they get home. Means it'll get seen for sure. Besides, my magnets are all multitasking as it is.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
3045 pencils

Right you are! And thanks for joining the Columbo/Falk team!

dadada's picture
1719 pencils

with the screen it works better, this one doesn't work cause of the fridge you usually have magnetic toys to do the job!

Everybody is creative, be yourself.

Guest's picture

I DO use post-it on the fridge... even though i've got magnets... never realized before, yet.

shyamnair's picture
5 pencils


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