Post-it: Freddy

Some things were made to never be forgotten.

Creative Directors: Rodrigo Daud
Art Director / Copywriter / Illustrator: Rodrigo Daud

Related videos by Shutterstock

9 comments

Kateter's picture
Kateter
2020 pencils

you came so close to great idea but failed to see it.

stitchy's picture
stitchy
779 pencils

100% true

www.fikirbenim.blogspot.com's picture
www.fikirbenim....
54 pencils

Good idea and effective advert for target market.
But something is missing.

If use the special day, for example "birthday or national day"
bodycopy accord with idea

İlan için yorum www.fikirbenim.blogspot.com

ziad hamdan's picture
ziad hamdan
45 pencils

didn't like the way writing the message, makes no sense to me

Dale's picture
Dale
370 pencils

I think this is an idea that is almost there. Unfortunately you seemed to have veered off on a tangent. These look like mockups for a movie channel rather than a simple tool used to make quick reminders and notes.

The Angelina Jolie one is just adrift; it could be Marilyn Monroe for all I know. The Sherlock Holmes and the Freddy Krueger are better, but still, what is the point? Do you know anybody who uses Post-It notes to make a note of movies? Everybody uses them to jot simple reminders, not things that should 'never be forgotten'. The client's product is not used to make archives and doesn't end up in a scrapbook or as a family heirloom.

Revisit the idea of not forgetting, but make it represent the product and its use.

As an aside; I think every ad school does 3M Post-It notes as a project. My favourite execution was a guy in my class who came up with "The only sticky, yellow sheets you'll use everyday. Not counting your bed."

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

kgeiger's picture
kgeiger
7050 pencils

Nice comments Dale. Rodrigo Daud and Nino Skeff just got doubly lucky.

rodrigodaud's picture
rodrigodaud
57 pencils

Thank you for the feedbacks. I appreciate them and comes up with some clever points that people never questioned me about it.

Now i'll just put my opinion. It's not to be compared with movies, but with celebrities that made history and can be recognized just from its shadow. The campaign is not complete though, theres also Gene Simmons, Marylin Monroe. Well, its kinda everlasting. This where it links with post-it, they were made to never be forgotten as the Post-it.

Thank you guys

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

Duh.

dico's picture
dico
332 pencils

excellent!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments