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Published/Aired: 
April 2012
Description: 
Advertising School: School of Visual Arts, New York, USA
Creative Director: Jack Mariucci
Art Directors: Camilo Galofre, MyTran Dang

Comments (7)

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Highest Rated

heybryanm's picture
heybryanm
Activity Score 4

It really depends on what the sought after message is.

Like a user below stated, a post-it shows what could have happened had the occasion been remembered; whereas white-out simply outlines a mistake that had been fixed.

Substituting that would create a different message entirely.

Hadrons's picture
Hadrons
Activity Score 6017

Using a post it as a white out is lame. very lame.

Especially after the great PR in 'Jesus Henry Christ' (movie) for this brand.

Like said before: school works needs to be in the Forum, not here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

admans_speaks's picture
admans_speaks
Activity Score 23

Funny! congratulations! its nice to see students doing copy !! very smart

_chelmanse15's picture
_chelmanse15
Activity Score 10

clever, simple..why hate?

rainman's picture
rainman
Activity Score 267

I agree with Hardons. This would work for white-out. This is actually the opposite of what Post-its do. Nice idea. Maybe if they looked at it from the other direction and wrote on the post it to start or finish a word it would make more sense for the product use.

heybryanm's picture
heybryanm
Activity Score 4

It really depends on what the sought after message is.

Like a user below stated, a post-it shows what could have happened had the occasion been remembered; whereas white-out simply outlines a mistake that had been fixed.

Substituting that would create a different message entirely.

zen_cah's picture
zen_cah
Activity Score 72

Can anyone educate me? I don't get the association between the concept and Post-it. Does this campaign aim to convey the message that 'Post-it changes everything'?

Edgar_Allan_Bro's picture
Edgar_Allan_Bro
Activity Score 20

Post-it notes are generally used to remind yourself to do something. By using it to cover the word in this sentence, it changes the word "forgot", to "got". Because the person used Post-it notes, they remembered to get the flowers for their anniversary.

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