Description
Jack Kerouac may be dead, but the Beat movement lives on at Grey San Francisco. Recently, Grey SF picked up a new client‹The Beat Museum, home to never-seen-before artifacts, original photos and first-edition books from America¹s first counterculture. Founded by Jerry Cimino in Monterey, California, the Beat Museum recently relocated to San Francisco's North Beach area — the same neighborhood the beatniks frequented during the 1950s.
Grey SF's awareness effort kicked off with a series of posters, ads, and bus shelters throughout San Francisco. A Website and other marketing materials are currently in the works.
The advertising campaign takes on the free-spirited attitude of the generation and aims to educate the masses on the continuing importance of the Beat Movement.
This professional campaign titled 'Poster' was published on November 17, 2007. This Print medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 16 years ago.
Credits
Advertising Agency: Grey, San Francisco, USA
Executive Creative Director: Roger Bentley
Creative Director: Brian Clevenger
Associate Creative Director: Chaco Daniel
Senior Art Director: Juan Contreras
Art Director: Marc Oliver
Copywriters: Chaco Daniel
Print Producers: Andy Brown, Tom Haughom
Account Executive: Sarah Kavanaugh
Media Planners: Eden Gorcey, Megan Woods
