Jack Kerouac may be dead, but the Beat movement lives on at Grey San Francisco. Recently, Grey SF picked up a new client‹The Beat Museum, home to never-seen-before artifacts, original photos and first-edition books from America¹s first counterculture. Founded by Jerry Cimino in Monterey, California, the Beat Museum recently relocated to San Francisco's North Beach area — the same neighborhood the beatniks frequented during the 1950s.
Grey SF's awareness effort kicked off with a series of posters, ads, and bus shelters throughout San Francisco. A Website and other marketing materials are currently in the works.
The advertising campaign takes on the free-spirited attitude of the generation and aims to educate the masses on the continuing importance of the Beat Movement.
Advertising Agency: Grey, San Francisco, USA
Executive Creative Director: Roger Bentley
Creative Director: Brian Clevenger
Associate Creative Director: Chaco Daniel
Senior Art Director: Juan Contreras
Art Director: Marc Oliver
Copywriters: Chaco Daniel
Print Producers: Andy Brown, Tom Haughom
Account Executive: Sarah Kavanaugh
Media Planners: Eden Gorcey, Megan Woods