Post Shreddies Cereal: New, new, new

Post Shreddies Cereal: New, new, new

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Your rating: None Average: 4.6 (12 votes)
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Comments

Submitted by 73dpi on Sat, 2008-03-01 08:00.

Funny! But I don't like the other ones.

Submitted by A.G. Pennypacker on Sat, 2008-03-01 09:35.

This one and "Mmmm..." are the best two.

Banner2k5's picture
Submitted by Banner2k5 on Sat, 2008-03-01 12:46.

yeh agree with 73pi this is gr8 the others i dont like.
I love the rebranding as diamond shreddies tho, the other ads dont really carry it off.

www.bahonsadvertising.co.uk

Submitted by tony truong on Sun, 2008-03-02 00:17.

I like it.

Submitted by ricklongo on Mon, 2008-03-03 16:40.

Is it me, or isn't a diamond merely a tilted square? How's that any different?

ivan's picture
Submitted by ivan on Mon, 2008-03-03 16:45.

That's the joke! It's the same freakin' thing. It's an ironic campaign.

Submitted by mlsman5000 on Thu, 2008-04-17 00:06.

this whole campaign TV etc will kill it at the award shows this year I already know it's done well at Clio.

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