Post Shreddies Cereal: Better

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

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ricklongo's picture
1244 pencils

Is it me, or isn't a diamond merely a tilted square?

niru1984's picture
54 pencils

Yeah, right. Use the photo and people will look at Shreddies.

resha's picture
16 pencils

yeah i me a diamond is a tilted square

adam_123's picture
14 pencils

agree. really all you have done is tilt a square.

ivan's picture

Exactly, that's the concept.

Ivan Raszl, admin of AotW

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