Post Shreddies Cereal: Better

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

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5 comments

1248 pencils

ricklongoMonday, March 3, 2008 - 16:37

Is it me, or isn't a diamond merely a tilted square?

54 pencils

niru1984Tuesday, March 4, 2008 - 06:58

Yeah, right. Use the photo and people will look at Shreddies.

16 pencils

reshaTuesday, March 4, 2008 - 11:06

yeah i agree...to me a diamond is a tilted square

14 pencils

adam_123Tuesday, March 4, 2008 - 11:08

agree. really all you have done is tilt a square.

ivanTuesday, March 4, 2008 - 11:11

Exactly, that's the concept.

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