Portuguese Sleep Association: Accident, Woman

Driving tired can kill

Advertising Agency: Fischer+bus, Lisbon, Portugal
Creative Director: Paulo Afonso
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Illustrator: Smile
Photographer: Claus Stellfeld
Producer: Alexandra Dias
Production: Andreia Nunes
Make up: Erica Porru
Models: Rudolfo Teixeira, Maria Alcobia
Published: March 2011

8 comments

bakamono's picture
bakamono
1006 pencils

Wait wait I think there is something here...nop.

because therefore it is

Brent_Blair's picture
Brent_Blair
75 pencils

Awesome work!! I can dig it...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's genius, in the way that it's very entertaining. Sadly though, I doubt it'll change much behaviour.

Boxey's picture
Boxey
8885 pencils

man, the "doubt it'll change behaviour" is getting old. it's not just you, jack. who the hell knows what's actually going to move people?

kleenex's picture
kleenex
27722 pencils

I am just not feeling it.

sandipkayal's picture
sandipkayal
270 pencils

??????? bad ad

a CREATIVE drop

Glut's picture
Glut
3947 pencils

nice

shaun1800's picture
shaun1800
293 pencils

Dido what boxey said...Stop parotting the same thing. In regard to the ad I don't think it works, it looks like they were trying to make it look like the person has gone through the windshield, but the visual takes too long to get for me.

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