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Published/Aired: 
April 2007
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Description: 

Well done.
You are now one of the few who are not afraid to get close to an HIV positive person.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Copywriter: Sylvie Charhon
Art Director: Gérald Schmite
Photographer: Ben Hasset

Comments (13)

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mrtalented's picture
mrtalented
2171 Activity Scores

is he wearing color contact lenses? so you can notice them when you read the message close enough but not the meaningless text itself.

i don't think you get the impact of shocking when you have to hug AIDS patients anymore. people are not that afraid. some of the infecteds are the one you intimately made love to last night without knowing. so "Welldone" to them too?

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