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Agency: 
Published/Aired: 
April 2010
10151
Description: 

Print advertisment created by Volcano, South Africa for Popular Mechanics, within the category: Media.

Almost everything explained

Advertising Agency: Volcano Advertising, Bryanston, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Francois Boshoff
Photographer: Simon Scholtz
Additional credits: Paul Vermeulen - Retoucher

Comments (14)

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Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

like it

Life is a joke. Laugh.

pez's picture
pez
Activity Score 1804

don't get it, don't like it, and those feet are so ugly!!

Guest's picture
Guest

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

FourT6and2's picture
FourT6and2
Activity Score 218

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

pez's picture
pez
Activity Score 1804

Thanx, I didn't know the magazine...

MJStinson77's picture
MJStinson77
Activity Score 601

I agree with FourT6and2, the recycled copy is kinda lame. Would be a stronger campaign if there was new, insighful copy for each ad.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

aRianna_.'s picture
aRianna_.
Activity Score 281

what's the ad for?

FourT6and2's picture
FourT6and2
Activity Score 218

Maybe that giant logo in the bottom right-hand corner could shed some light on it for you.

AssassinX's picture
AssassinX
Activity Score 1329

Again. What's the ad for?

cef's picture
cef
Activity Score 547

By the way, if you take it before 2 seconds, it wont be dirty. You may eat it. But if it stayes more than 2 seconds on the floor, dont eat it :P
(i read in somewhere) :)

SAM75's picture
SAM75
Activity Score 220

I guess it must be on a carpet.

gioborde's picture
gioborde
Activity Score 1387

without any explanation of murphy laws , these ads would be preactically impossible to fetch.

GiBo

Guest's picture
Guest

I would like this ad a lot more if it weren't for those really gross, dry, calloused feet. :(

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

The best of this campaign, in my opinion

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