Popular Mechanics: Toast
Almost everything explained
Advertising Agency: Volcano Advertising, Bryanston, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Francois Boshoff
Photographer: Simon Scholtz
Additional credits: Paul Vermeulen - Retoucher
Published: April 2010


14 Comments
like it
Life is a joke. Laugh.
don't get it, don't like it, and those feet are so ugly!!
"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."
I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?
"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."
I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?
Thanx, I didn't know the magazine...
I agree with FourT6and2, the recycled copy is kinda lame. Would be a stronger campaign if there was new, insighful copy for each ad.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
what's the ad for?
Maybe that giant logo in the bottom right-hand corner could shed some light on it for you.
Again. What's the ad for?
By the way, if you take it before 2 seconds, it wont be dirty. You may eat it. But if it stayes more than 2 seconds on the floor, dont eat it :P
(i read in somewhere) :)
I guess it must be on a carpet.
without any explanation of murphy laws , these ads would be preactically impossible to fetch.
GiBo
I would like this ad a lot more if it weren't for those really gross, dry, calloused feet. :(
The best of this campaign, in my opinion