Popular Mechanics: Toast

Almost everything explained

Advertising Agency: Volcano Advertising, Bryanston, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Francois Boshoff
Photographer: Simon Scholtz
Additional credits: Paul Vermeulen - Retoucher

Published: 
April 2010

14 comments

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

like it

Life is a joke. Laugh.

pez's picture
pez
1800 pencils

don't get it, don't like it, and those feet are so ugly!!

Guest's picture
Guest

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

FourT6and2's picture
FourT6and2
218 pencils

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

pez's picture
pez
1800 pencils

Thanx, I didn't know the magazine...

MJStinson77's picture
MJStinson77
601 pencils

I agree with FourT6and2, the recycled copy is kinda lame. Would be a stronger campaign if there was new, insighful copy for each ad.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

aRianna_.'s picture
aRianna_.
281 pencils

what's the ad for?

FourT6and2's picture
FourT6and2
218 pencils

Maybe that giant logo in the bottom right-hand corner could shed some light on it for you.

AssassinX's picture
AssassinX
1329 pencils

Again. What's the ad for?

cef's picture
cef
547 pencils

By the way, if you take it before 2 seconds, it wont be dirty. You may eat it. But if it stayes more than 2 seconds on the floor, dont eat it :P
(i read in somewhere) :)

SAM75's picture
SAM75
220 pencils

I guess it must be on a carpet.

gioborde's picture
gioborde
1387 pencils

without any explanation of murphy laws , these ads would be preactically impossible to fetch.

GiBo

Guest's picture
Guest

I would like this ad a lot more if it weren't for those really gross, dry, calloused feet. :(

Minerva Pinto's picture
Minerva Pinto
1394 pencils

The best of this campaign, in my opinion

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