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Popeye Detergent Hipoalergenic: Hell raiser

Popeye Detergent Hipoalergenic: Hell raiser
Your rating: None Average: 3.6 (57 votes)

It would be a shame if they loose their softness because of a bad detergent.
Popeye Detergent Hipoalergenic

Advertising Agency: Puerto Publicidad, Santiago, Chile
Creative Directors: Javier Modrego
Art Directors: Paulo Calquín, Rulo Menjibar
Copywriter: Javier Modrego
Photographer: Mono Cruz
Published: August 2007

40 Comments

Guest's picture

Jesus Christ, how bad and sad....

everartz's picture 7590 pencils

holy shit!!! this not creative at all!

| Everartz |

nefinh's picture 6 pencils

i want to ask: Where is the line with irritability?...:(

belqin's picture 31 pencils

I didnt like this idea :S

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First Cut Is The Deepest...

Spider's picture 280 pencils

what is this??!!!! The idea is okay but the execution is terrible. Common guys.. give me a break. Beside the retouch is bad too!!!

Corbeen's picture 989 pencils

fucking hell

Ting!'s picture

That really pricks. Simply poor advertising.

puppiepoppy's picture 1642 pencils

Is this an off-spring of Javier and Samer?

claustro's picture

i'm not sure if making mommies throw up in their mouths and cry at the same time's gonna sell Popeye detergent like hot cakes. at least these ads will haunt them mommies in their worst nightmares.

freakjesus's picture

Hey, where's "leatherface"?
Worst campaign I've seen in a while.

bubblestheclownfish's picture 599 pencils

This agency TRULY doesn't know its market. How many mothers do you think would know who Pinhead is? Do you really think they watch these kind of movies? That... plus the ad is crap.

sb2e's picture

whats is this shit???? how you can posted ??? is a shame !

Guest's picture

i hate the execution

Enas's picture 743 pencils

sick

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

itch's picture 810 pencils

ouch! dis is evil!

* it's not how good you are. it's how good you want it to be *

sandeep gaur's picture

Just think.........Before release.

----------------------------sandy

1ted's picture 31 pencils

did they really ment loose? (hate this amateur mistake if they wanted to say lose)

This is the worst thing (this is not an ad so let it be thing) I've seen

Guest's picture

Terrible!!!!

Samer's picture 6 pencils

don't be a little girls

Guest's picture

don't be a little girl's what?

FREDDY K.'s picture

ME PARECEN MUY BUENAS. INCLUSO TIERNAS.

interesting one's picture

The idea is excelent, execution horrible....they don´t have ilustrators???

Nthngmn's picture 628 pencils

absolutely horrible. Way to hit the target boys. Mom's are reaaalllly gonna love these.

Apart from the absolutely garbage idea, the execution really sucks the bag. Firstly, retouching sucks. Secondly, did Pinhead even have nails going INTO his head? Even if he did, does that have "Let's do this to a baby" written all over it?

You sirs, are fired.

teenie's picture 1906 pencils

Horrible! Can you imagine a mother seeing that and wanting to buy Popeye detergent? From now on, she'll associate the stuff with sociopaths. Lovely connection!

pneuburg's picture 255 pencils

Amateurs. Client should fire the agency.

pjn

corcho's picture

and your sister?? fire?

pneuburg's picture 255 pencils

"and your sister??" What are you trying to communicate? It doesn't matter who the creatives are, they suck. It's probably a fake entry just to get others commenting.

pjn

fenomenoide's picture

veri nice!

fenomenoide's picture

good!!!

fenomenoide's picture

good!!!

carla visconti's picture

FENOMENOIDE:¡CHUPALO! TU CAMPAÑA ES COMO LA CALLAMPOIDE... CÓMO MANDAN UNA GRÁFICA TAN MALA... ES UNA VERGUENZA PARA LOS 16 MILLONES DE CHILENOS... MODEREGO DEJA DE MANDAR WEVADAS Y PONTE A TRABAJAR MEJOR...

IS TERRIBLE!!!!!!!!!!!!!!!!!!!!!

Corbeen's picture 989 pencils

gunda mundo babamie od sonje, seste donde musta vusta ? Pepsi ?

fenomenoide's picture

carlita, chupa la tulita

polo's picture

ooohhh
que fome!!!!
horrriiibleeee!!!!
¿en qué país se hizo?

me08's picture

I think this totally catches your attention but i don´t find it really good to use this graphics, how do you show the tender and cuteness of the baby with nails :s!

raw's picture

what is this?????.....please people...think before giving such things to clients

Qasim Shahzad's picture

UGLY, SICK, OVERCONFIDENT PEOPLES
THIS IS NOT CREATIVTY

gracey's picture 102 pencils

too morbid! not audience friendly anymore!

Guest's picture

bad, bad, bad, very bad...

(fenomenoide chupa la callampoide)

Guest's picture

i love how much so much people don't love this

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