Popeye Detergent Hipoalergenic: Hell raiser
It would be a shame if they loose their softness because of a bad detergent.
Popeye Detergent Hipoalergenic
Advertising Agency: Puerto Publicidad, Santiago, Chile
Creative Directors: Javier Modrego
Art Directors: Paulo Calquín, Rulo Menjibar
Copywriter: Javier Modrego
Photographer: Mono Cruz
Published: August 2007


40 Comments
Jesus Christ, how bad and sad....
holy shit!!! this not creative at all!
| Everartz |
i want to ask: Where is the line with irritability?...:(
I didnt like this idea :S
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First Cut Is The Deepest...
what is this??!!!! The idea is okay but the execution is terrible. Common guys.. give me a break. Beside the retouch is bad too!!!
fucking hell
That really pricks. Simply poor advertising.
Is this an off-spring of Javier and Samer?
www.michaelwongcc.com
i'm not sure if making mommies throw up in their mouths and cry at the same time's gonna sell Popeye detergent like hot cakes. at least these ads will haunt them mommies in their worst nightmares.
Hey, where's "leatherface"?
Worst campaign I've seen in a while.
This agency TRULY doesn't know its market. How many mothers do you think would know who Pinhead is? Do you really think they watch these kind of movies? That... plus the ad is crap.
whats is this shit???? how you can posted ??? is a shame !
i hate the execution
sick
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
ouch! dis is evil!
* it's not how good you are. it's how good you want it to be *
Just think.........Before release.
----------------------------sandy
did they really ment loose? (hate this amateur mistake if they wanted to say lose)
This is the worst thing (this is not an ad so let it be thing) I've seen
Terrible!!!!
don't be a little girls
don't be a little girl's what?
ME PARECEN MUY BUENAS. INCLUSO TIERNAS.
The idea is excelent, execution horrible....they don´t have ilustrators???
absolutely horrible. Way to hit the target boys. Mom's are reaaalllly gonna love these.
Apart from the absolutely garbage idea, the execution really sucks the bag. Firstly, retouching sucks. Secondly, did Pinhead even have nails going INTO his head? Even if he did, does that have "Let's do this to a baby" written all over it?
You sirs, are fired.
Horrible! Can you imagine a mother seeing that and wanting to buy Popeye detergent? From now on, she'll associate the stuff with sociopaths. Lovely connection!
Amateurs. Client should fire the agency.
pjn
and your sister?? fire?
"and your sister??" What are you trying to communicate? It doesn't matter who the creatives are, they suck. It's probably a fake entry just to get others commenting.
pjn
veri nice!
good!!!
good!!!
FENOMENOIDE:¡CHUPALO! TU CAMPAÑA ES COMO LA CALLAMPOIDE... CÓMO MANDAN UNA GRÁFICA TAN MALA... ES UNA VERGUENZA PARA LOS 16 MILLONES DE CHILENOS... MODEREGO DEJA DE MANDAR WEVADAS Y PONTE A TRABAJAR MEJOR...
IS TERRIBLE!!!!!!!!!!!!!!!!!!!!!
gunda mundo babamie od sonje, seste donde musta vusta ? Pepsi ?
carlita, chupa la tulita
ooohhh
que fome!!!!
horrriiibleeee!!!!
¿en qué país se hizo?
I think this totally catches your attention but i don´t find it really good to use this graphics, how do you show the tender and cuteness of the baby with nails :s!
what is this?????.....please people...think before giving such things to clients
UGLY, SICK, OVERCONFIDENT PEOPLES
THIS IS NOT CREATIVTY
too morbid! not audience friendly anymore!
bad, bad, bad, very bad...
(fenomenoide chupa la callampoide)
i love how much so much people don't love this