Lowering your head at the end of the competition isn’t always bad, as long as it is to receive a medal.
Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
Published: March 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
10 Comments
I agree that the athletes out of liquid has been done (Propel tv spots). However, the color and illustrative approach to these lets them stand on their own. The copy is definitely the most successful in this one. It comes off as cocky, but not snarky. Great work!
I feel like the Art Director and Writer were competing for the ad.
Great copy but the visual has been done to death
Oh come one, that's fucking old. 80s.
Did you guys notice that the Creative director is also the illustrator?
I give him credits for that.
The word "always" needs to go.
"Lowering your head at the end of the competition isn’t bad, as long as it's to receive a medal."
It
it has been done so many times
Your reply has been done so many times!
Shut the fuck up both of you!
it's a nice direction, for me it,s okay