Lowering your head at the end of the competition isn’t always bad, as long as it is to receive a medal.
Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Marcus Silva, Tiago Zanatta
Retouch: Ronaldo Córnea
Published: March 2009
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Comments
I agree that the athletes out of liquid has been done (Propel tv spots). However, the color and illustrative approach to these lets them stand on their own. The copy is definitely the most successful in this one. It comes off as cocky, but not snarky. Great work!
I feel like the Art Director and Writer were competing for the ad.
Great copy but the visual has been done to death
Oh come one, that's fucking old. 80s.
Did you guys notice that the Creative director is also the illustrator?
I give him credits for that.
The word "always" needs to go.
"Lowering your head at the end of the competition isn’t bad, as long as it's to receive a medal."
It
it has been done so many times
Your reply has been done so many times!
Shut the fuck up both of you!
it's a nice direction, for me it,s okay