Poly Juice: Medal

Lowering your head at the end of the competition isn’t always bad, as long as it is to receive a medal.

Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
Published: March 2009

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Stevil's picture
108 pencils

I agree that the athletes out of liquid has been done (Propel tv spots). However, the color and illustrative approach to these lets them stand on their own. The copy is definitely the most successful in this one. It comes off as cocky, but not snarky. Great work!

corndogfuneral's picture
1053 pencils

I feel like the Art Director and Writer were competing for the ad.

Javi Ending's picture
Javi Ending
130 pencils

Great copy but the visual has been done to death

JamaisVu's picture
410 pencils

Oh come one, that's fucking old. 80s.

JamaisVu's picture
410 pencils

Did you guys notice that the Creative director is also the illustrator?
I give him credits for that.

CopywriterInTraining's picture
162 pencils

The word "always" needs to go.

"Lowering your head at the end of the competition isn’t bad, as long as it's to receive a medal."


Guest's picture

it has been done so many times

Guest's picture

Your reply has been done so many times!

JamaisVu's picture
410 pencils

Shut the fuck up both of you!

indo's picture
72 pencils

it's a nice direction, for me it,s okay

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