Poly Juice: Compete

What counts is to compete. Only when you don’t have a chance of winning.

Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
Published: March 2009

8 comments

NastyJester's picture
NastyJester
744 pencils

These are trying to be ballsy but there's something not quite working for me.

federo's picture
federo
781 pencils

have several doubts with this campaign

TRICKY's picture
TRICKY
3950 pencils

you could say its a very artificial juice

The man who stops advertising to save money is like the man who stops the clock to save time

short shorts's picture
short shorts
109 pencils

Bizarre, awkward copy. You'd think someone would have looked over that.

Guest's picture
Guest

Done done done done!
for a fruity milk brand
i think it was something like "full of joy"

mark3r's picture
mark3r
1940 pencils

Horrible! First of all I hate how they put together a realistic looking bottle and how the liquid is all cartoonish and poorly illustrated... if the liquid was realistic and well executed then "maybe" it could be a decent ad... maybe. (being nice and all).

:::MARK3R:::

Guest's picture
Guest

Is he slam dunking a jellyfish?

Le Fleu's picture
Le Fleu
3 pencils

- The only thing I like about this ad is the colors.
- The bottle and the liquid don't fit ... somehow.
- I don't really approve of the claim. It could be done more fluidly instead of that three-liner.

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