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Polo Xtra Strong: Plaster
Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka
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I don't know Polo, guess it are mints? If it is, I don't know if this is the best choice to show they are very strong... Exaggerating the 'benefit' is usually the technique for this kind of product... like mints that make you're breath freeze things... But this is just painful...
More than OK. Art direction can complete an idea. Love to Simon Bullett. A fine copywriter makes it without copy.
Hehe, nice!
ILLUSTRATION / DESIGN www.philippertl.co.uk
Done
Viva Honduras !!!
http://artektracho.blogspot.com
yeah? then prove it. show us. c'mon people, if you're going to lob that grenade out there, at least offer some sort of proof of where you saw it, or who it was for. that's a bullshit comment to make without proof.
nice1
A la dirección de arte le falta bastante, el curita se ve sobrepuesto, no macha con la textura de la foto, no me encanta.
?
waitwaitwait, what is that? looks like a bandaid, but its plaster?????? I need major explaining here...
It's for Corn.
"Bowww Wowww"
Plaster is British English for bandaid.
I love it!
___________________________
http://www.jarradkevin.com/
esta idea ya la habia visto para un chile muy picante!!!
Yawn, done.
cooollll...very cool..
excellent............keep it up.........love it......
done done done (by Jean&Montmarin for Cactus Drink in France)
http://www.strategies.fr/archives/1280/128003101/jean--amp--montmarin-...
Bad idea and relly bad art direction. Sorry guys!
Poor idea and execution. JWT London? You can do it better!
Yum, a plaster. How delish.
Ok, there get be an internal memo at JWT that says: Lets do scam ads. We need awards this year.
Quite good. Better than those ads showing "mint breath" freezing things that it comes in contact with.
done or not, isn't good.
güzel iş...
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Selcuk Yilmaz
http://www.selcukyilmaz.com
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Is this an advert for plasters, mints or acid?
very nice exaggerated idea.. the right one for this kind! congrats!
but u wont cut the plaster like that
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