Polo Xtra Strong: Plaster

Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka

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26 comments

capywriter's picture
capywriter
5511 pencils

I don't know Polo, guess it are mints? If it is, I don't know if this is the best choice to show they are very strong... Exaggerating the 'benefit' is usually the technique for this kind of product... like mints that make you're breath freeze things... But this is just painful...

catwalk's picture
catwalk
24 pencils

More than OK. Art direction can complete an idea. Love to Simon Bullett. A fine copywriter makes it without copy.

Martin Mol

philippertl's picture
philippertl
656 pencils

Hehe, nice!

ILLUSTRATION / DESIGN www.philippertl.co.uk

m í t i c o's picture
m í t i c o
676 pencils

Done

Viva Honduras !!!
http://artektracho.blogspot.com

jsptrck404's picture
jsptrck404
437 pencils

yeah? then prove it. show us. c'mon people, if you're going to lob that grenade out there, at least offer some sort of proof of where you saw it, or who it was for. that's a bullshit comment to make without proof.

| think small |

j4son's picture
j4son
266 pencils

nice1

Heaven's picture
Heaven
88 pencils

A la dirección de arte le falta bastante, el curita se ve sobrepuesto, no macha con la textura de la foto, no me encanta.

?

klaussnow's picture
klaussnow
1677 pencils

waitwaitwait, what is that? looks like a bandaid, but its plaster?????? I need major explaining here...

... its already been done...

puppiepoppy's picture
puppiepoppy
1636 pencils

It's for Corn.

ChupacabraAttack's picture
ChupacabraAttack
2 pencils

Plaster is British English for bandaid.

JarradKevin's picture
JarradKevin
20 pencils

I love it!

BlackArt's picture
BlackArt
14 pencils

esta idea ya la habia visto para un chile muy picante!!!

super calibara's picture
super calibara
176 pencils

Yawn, done.

t_m's picture
t_m
6 pencils

cooollll...very cool..

funky_frogii's picture
funky_frogii
2538 pencils

excellent............keep it up.........love it......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Vicomte's picture
Vicomte
287 pencils

done done done (by Jean&Montmarin for Cactus Drink in France)

http://www.strategies.fr/archives/1280/128003101/jean--amp--montmarin-...

Runep's picture
Runep
50 pencils

Bad idea and relly bad art direction. Sorry guys!

Kinky's picture
Kinky
12 pencils

Poor idea and execution. JWT London? You can do it better!

teenie's picture
teenie
1894 pencils

Yum, a plaster. How delish.

Dick Huges's picture
Dick Huges
939 pencils

Ok, there get be an internal memo at JWT that says: Lets do scam ads. We need awards this year.

creativewannabe's picture
creativewannabe
81 pencils

Quite good. Better than those ads showing "mint breath" freezing things that it comes in contact with.

sold's picture
sold
3219 pencils

done or not, isn't good.

selcukyilmaz's picture
selcukyilmaz
3 pencils

güzel iş...

--------------------------------------------------------------------------------

Selcuk Yilmaz
http://www.selcukyilmaz.com

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kgeiger's picture
kgeiger
7085 pencils

Is this an advert for plasters, mints or acid?

nadeen's picture
nadeen
2 pencils

very nice exaggerated idea.. the right one for this kind! congrats!

kanja's picture
kanja
100 pencils

but u wont cut the plaster like that

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