Ads of the World

Ads of the World™ an All Creative World site

Polo Xtra Strong: Plaster

Polo Xtra Strong: Plaster
Your rating: None Average: 5.1 (17 votes)

Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka

26 Comments

capywriter's picture 5526 pencils

I don't know Polo, guess it are mints? If it is, I don't know if this is the best choice to show they are very strong... Exaggerating the 'benefit' is usually the technique for this kind of product... like mints that make you're breath freeze things... But this is just painful...

catwalk's picture 24 pencils

More than OK. Art direction can complete an idea. Love to Simon Bullett. A fine copywriter makes it without copy.

Martin Mol

philippertl's picture 569 pencils

Hehe, nice!

ILLUSTRATION / DESIGN www.philippertl.co.uk

m í t i c o's picture 676 pencils

Done

Viva Honduras !!!
http://artektracho.blogspot.com

jsptrck404's picture 430 pencils

yeah? then prove it. show us. c'mon people, if you're going to lob that grenade out there, at least offer some sort of proof of where you saw it, or who it was for. that's a bullshit comment to make without proof.

| think small |

j4son's picture 266 pencils

nice1

Heaven's picture 88 pencils

A la dirección de arte le falta bastante, el curita se ve sobrepuesto, no macha con la textura de la foto, no me encanta.

?

ssshingon!

klaussnow's picture 1689 pencils

waitwaitwait, what is that? looks like a bandaid, but its plaster?????? I need major explaining here...

... its already been done...

puppiepoppy's picture 1642 pencils

It's for Corn.

ChupacabraAttack's picture 2 pencils

Plaster is British English for bandaid.

JarradKevin's picture 20 pencils

I love it!

___________________________
http://www.jarradkevin.com/

BlackArt's picture 14 pencils

esta idea ya la habia visto para un chile muy picante!!!

super calibara's picture 176 pencils

Yawn, done.

t_m's picture 6 pencils

cooollll...very cool..

funky_frogii's picture 2548 pencils

excellent............keep it up.........love it......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Vicomte's picture 287 pencils

done done done (by Jean&Montmarin for Cactus Drink in France)

http://www.strategies.fr/archives/1280/128003101/jean--amp--montmarin-...

Runep's picture 50 pencils

Bad idea and relly bad art direction. Sorry guys!

Kinky's picture 12 pencils

Poor idea and execution. JWT London? You can do it better!

teenie's picture 1906 pencils

Yum, a plaster. How delish.

Dick Huges's picture 939 pencils

Ok, there get be an internal memo at JWT that says: Lets do scam ads. We need awards this year.

creativewannabe's picture 81 pencils

Quite good. Better than those ads showing "mint breath" freezing things that it comes in contact with.

sold's picture 2623 pencils

done or not, isn't good.

selcukyilmaz's picture 2 pencils

güzel iş...

--------------------------------------------------------------------------------

Selcuk Yilmaz
http://www.selcukyilmaz.com

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

Selcuk Yilmaz
http://www.selcukyilmaz.com

--------------------------------------------------------------------------------

kgeiger's picture 6642 pencils

Is this an advert for plasters, mints or acid?

nadeen's picture 2 pencils

very nice exaggerated idea.. the right one for this kind! congrats!

kanja's picture 100 pencils

but u wont cut the plaster like that

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.