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Plaster

Agency: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by JWT, United Kingdom for Polo, within the category: Confectionery, Snacks.

Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka

Comments (26)

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Highest Rated

kanja's picture
kanja
Activity Score 100

but u wont cut the plaster like that

capywriter's picture
capywriter
Activity Score 5509

I don't know Polo, guess it are mints? If it is, I don't know if this is the best choice to show they are very strong... Exaggerating the 'benefit' is usually the technique for this kind of product... like mints that make you're breath freeze things... But this is just painful...

catwalk's picture
catwalk
Activity Score 24

More than OK. Art direction can complete an idea. Love to Simon Bullett. A fine copywriter makes it without copy.

Martin Mol

philippertl's picture
philippertl
Activity Score 656

Hehe, nice!

ILLUSTRATION / DESIGN www.philippertl.co.uk

m í t i c o's picture
m í t i c o
Activity Score 676

Done

Viva Honduras !!!
http://artektracho.blogspot.com

jsptrck404's picture
jsptrck404
Activity Score 437

yeah? then prove it. show us. c'mon people, if you're going to lob that grenade out there, at least offer some sort of proof of where you saw it, or who it was for. that's a bullshit comment to make without proof.

| think small |

j4son's picture
j4son
Activity Score 266

nice1

Heaven's picture
Heaven
Activity Score 88

A la dirección de arte le falta bastante, el curita se ve sobrepuesto, no macha con la textura de la foto, no me encanta.

?

klaussnow's picture
klaussnow
Activity Score 1675

waitwaitwait, what is that? looks like a bandaid, but its plaster?????? I need major explaining here...

... its already been done...

puppiepoppy's picture
puppiepoppy
Activity Score 1634

It's for Corn.

ChupacabraAttack's picture
ChupacabraAttack
Activity Score 2

Plaster is British English for bandaid.

JarradKevin's picture
JarradKevin
Activity Score 20

I love it!

BlackArt's picture
BlackArt
Activity Score 14

esta idea ya la habia visto para un chile muy picante!!!

super calibara's picture
super calibara
Activity Score 176

Yawn, done.

t_m's picture
t_m
Activity Score 6

cooollll...very cool..

funky_frogii's picture
funky_frogii
Activity Score 2536

excellent............keep it up.........love it......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Vicomte's picture
Vicomte
Activity Score 287

done done done (by Jean&Montmarin for Cactus Drink in France)

http://www.strategies.fr/archives/1280/128003101/jean--amp--montmarin-...

Runep's picture
Runep
Activity Score 50

Bad idea and relly bad art direction. Sorry guys!

Kinky's picture
Kinky
Activity Score 12

Poor idea and execution. JWT London? You can do it better!

teenie's picture
teenie
Activity Score 1894

Yum, a plaster. How delish.

Dick Huges's picture
Dick Huges
Activity Score 937

Ok, there get be an internal memo at JWT that says: Lets do scam ads. We need awards this year.

creativewannabe's picture
creativewannabe
Activity Score 81

Quite good. Better than those ads showing "mint breath" freezing things that it comes in contact with.

sold's picture
sold
Activity Score 3305

done or not, isn't good.

selcukyilmaz's picture
selcukyilmaz
Activity Score 3

güzel iş...

--------------------------------------------------------------------------------

Selcuk Yilmaz
http://www.selcukyilmaz.com

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kgeiger's picture
kgeiger
Activity Score 7312

Is this an advert for plasters, mints or acid?

nadeen's picture
nadeen
Activity Score 2

very nice exaggerated idea.. the right one for this kind! congrats!

kanja's picture
kanja
Activity Score 100

but u wont cut the plaster like that

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