Polo Mints: Eskimo

Polo
The mint with the hole

Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad, Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

45 comments

dsklan's picture
dsklan
1927 pencils

thats nice;)

Hibon's picture
Hibon
3736 pencils

What can we do with a hole? Sure creatives would find other great ideas.

Simple ideas are the best !

satrianee's picture
satrianee
3748 pencils

finally those holes served something :)

rolling.stone's picture
rolling.stone
2740 pencils

yes they did :D

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~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture
ek kanya
814 pencils

cool!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

thedesignaddict's picture
thedesignaddict
5393 pencils

Great idea. Simple and very clear message. Ownable.

xcreativity's picture
xcreativity
2374 pencils

too complicated, dont like it

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Alexandre Brito
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bad astronaut's picture
bad astronaut
544 pencils

LOL! how is that complicated?

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

too complicated? it's very simple explanation of what Polo can do, in a very creative way

Always try to be unique even when forced to conform.

nspad's picture
nspad
96 pencils

Allow me to explain:

Mint has a cooling effect. When you suck on a mint it cools you down. There's nothing complicated about this visual, it's straightforward but involves a little cognitive effort to get the reward.

Great ad, guys, one I'm sure many creatives wish they had in their book.

Mr.Zorba's picture
Mr.Zorba
25 pencils

i really liked your work and they all comments and negative ones too .. keep workin man

michdec's picture
michdec
440 pencils

I like this, a twist on the evolution visual, cute and funny

resul ay's picture
resul ay
78 pencils

thats nice...

elnietodeNicho's picture
elnietodeNicho
360 pencils

A few more hours in the illustrations would've made this a great visual. The idea is good, I like it.

hermotsura's picture
hermotsura
254 pencils

ok, elaborate if you're sitting there anyway. anybody can say that. no offense, but constructive criticism is far more valuable.

pez's picture
pez
1800 pencils

i like the idea, but the i think the art director was a little lazy...

ambareesha's picture
ambareesha
255 pencils

nice. not at all complicated. period.

- @mbi

Roshan Quintus's picture
Roshan Quintus
669 pencils

for me the best ad ever done for polo. its so so simple n i feel polo.
p.s. other two ads are not necessary.

bite me

funky_frogii's picture
funky_frogii
2536 pencils

very very very very creative and simple.........very good guys......

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karan raghav's picture
karan raghav
210 pencils

good idea after a long time.......very nice.

Hiperion's picture
Hiperion
3138 pencils

good idea

Adaddicted's picture
Adaddicted
3435 pencils

Chafic Haddad strikes again!

withalltherespects

spelling's picture
spelling
42 pencils

Good idea!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice.

Wordnerd's picture
Wordnerd
6660 pencils

very nice campaign and art

sandhya rao's picture
sandhya rao
217 pencils

haha idea is really funny and great disappointed with execution...

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool idea

smartar's picture
smartar
54 pencils

wow! love it! so simple! smart!

smartar's picture
smartar
54 pencils

wow! love it! so simple! smart!

hermotsura's picture
hermotsura
254 pencils

i think it's pretty awesome and well, fresh.

NikkiS's picture
NikkiS
9 pencils

good one!

archiwan's picture
archiwan
55 pencils

very nice!

mosho's picture
mosho
298 pencils

i like the idea but i think u can look better than that

Buck Rogers's picture
Buck Rogers
12 pencils

Lovely!

silvi's picture
silvi
4172 pencils

I love this campaign!

thus's picture
thus
95 pencils

great execution.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I'm just fed up of people using cold or chill to illustrate minty freshness...

I have no problem with the execution though...

Figo's picture
Figo
26 pencils

Like

Dzsoi's picture
Dzsoi
6312 pencils

Nice ads! If they are targetting young folks, I like the skateboarder -> snowboarder the most.

mayankbarolia's picture
mayankbarolia
144 pencils

simple yet amazing.. :)
great ad..

kgeiger's picture
kgeiger
7173 pencils

A, ahem, cool series of adverts.

LeroyChristian's picture
LeroyChristian
392 pencils

hahahaha like it

pwucel's picture
pwucel
158 pencils

wonderful... great ad

BigBevo's picture
BigBevo
2 pencils

Looks like the INNU campaign that was in CA Design in early 2000+

http://www.innu.net

Skp the intro and click on the icons to watch

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