Polo Mints: Eskimo
Polo
The mint with the hole
Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad, Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho
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45 Comments
thats nice;)
What can we do with a hole? Sure creatives would find other great ideas.
Simple ideas are the best !
fun
finally those holes served something :)
yes they did :D
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~ Quite obviously, I have gathered no moss ! ~
cool!
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Great idea. Simple and very clear message. Ownable.
too complicated, dont like it
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Alexandre Brito
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LOL! how is that complicated?
too complicated? it's very simple explanation of what Polo can do, in a very creative way
Always try to be unique even when forced to conform.
Allow me to explain:
Mint has a cooling effect. When you suck on a mint it cools you down. There's nothing complicated about this visual, it's straightforward but involves a little cognitive effort to get the reward.
Great ad, guys, one I'm sure many creatives wish they had in their book.
i really liked your work and they all comments and negative ones too .. keep workin man
I like this, a twist on the evolution visual, cute and funny
thats nice...
A few more hours in the illustrations would've made this a great visual. The idea is good, I like it.
ok, elaborate if you're sitting there anyway. anybody can say that. no offense, but constructive criticism is far more valuable.
In the quiet words of the Virgin Mary... Come again?
i like the idea, but the i think the art director was a little lazy...
nice. not at all complicated. period.
- @mbi
for me the best ad ever done for polo. its so so simple n i feel polo.
p.s. other two ads are not necessary.
bite me
very very very very creative and simple.........very good guys......
Infected by a virus called CREATIVE | "And ya I Love Everything"
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good idea after a long time.......very nice.
http://karanraghav.blogspot.com/
good idea
Chafic Haddad strikes again!
withalltherespects
Good idea!!!
Nice.
very nice campaign and art
haha idea is really funny and great disappointed with execution...
Cool idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
wow! love it! so simple! smart!
wow! love it! so simple! smart!
i think it's pretty awesome and well, fresh.
In the quiet words of the Virgin Mary... Come again?
good one!
very nice!
i like the idea but i think u can look better than that
www.it-evo.com
Lovely!
I love this campaign!
great execution.
I'm just fed up of people using cold or chill to illustrate minty freshness...
I have no problem with the execution though...
Like
Nice ads! If they are targetting young folks, I like the skateboarder -> snowboarder the most.
simple yet amazing.. :)
great ad..
A, ahem, cool series of adverts.
hahahaha like it
wonderful... great ad
Looks like the INNU campaign that was in CA Design in early 2000+
http://www.innu.net
Skp the intro and click on the icons to watch