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Eskimo

Agency: 
Published/Aired: 
February 2010
Description: 

Polo
The mint with the hole

Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad, Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

Comments (45)

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Highest Rated

BigBevo's picture
BigBevo
Activity Score 2

Looks like the INNU campaign that was in CA Design in early 2000+

http://www.innu.net

Skp the intro and click on the icons to watch

dsklan's picture
dsklan
Activity Score 1926

thats nice;)

Hibon's picture
Hibon
Activity Score 3736

What can we do with a hole? Sure creatives would find other great ideas.

Simple ideas are the best !

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

fun

satrianee's picture
satrianee
Activity Score 3748

finally those holes served something :)

rolling.stone's picture
rolling.stone
Activity Score 2741

yes they did :D

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture
ek kanya
Activity Score 814

cool!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Great idea. Simple and very clear message. Ownable.

xcreativity's picture
xcreativity
Activity Score 2374

too complicated, dont like it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

bad astronaut's picture
bad astronaut
Activity Score 544

LOL! how is that complicated?

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

too complicated? it's very simple explanation of what Polo can do, in a very creative way

Always try to be unique even when forced to conform.

nspad's picture
nspad
Activity Score 96

Allow me to explain:

Mint has a cooling effect. When you suck on a mint it cools you down. There's nothing complicated about this visual, it's straightforward but involves a little cognitive effort to get the reward.

Great ad, guys, one I'm sure many creatives wish they had in their book.

Mr.Zorba's picture
Mr.Zorba
Activity Score 25

i really liked your work and they all comments and negative ones too .. keep workin man

michdec's picture
michdec
Activity Score 440

I like this, a twist on the evolution visual, cute and funny

resul ay's picture
resul ay
Activity Score 78

thats nice...

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

A few more hours in the illustrations would've made this a great visual. The idea is good, I like it.

hermotsura's picture
hermotsura
Activity Score 254

ok, elaborate if you're sitting there anyway. anybody can say that. no offense, but constructive criticism is far more valuable.

pez's picture
pez
Activity Score 1802

i like the idea, but the i think the art director was a little lazy...

ambareesha's picture
ambareesha
Activity Score 253

nice. not at all complicated. period.

- @mbi

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

for me the best ad ever done for polo. its so so simple n i feel polo.
p.s. other two ads are not necessary.

bite me

funky_frogii's picture
funky_frogii
Activity Score 2536

very very very very creative and simple.........very good guys......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

karan raghav's picture
karan raghav
Activity Score 210

good idea after a long time.......very nice.

Hiperion's picture
Hiperion
Activity Score 3138

good idea

Adaddicted's picture
Adaddicted
Activity Score 3435

Chafic Haddad strikes again!

withalltherespects

spelling's picture
spelling
Activity Score 42

Good idea!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nice.

Wordnerd's picture
Wordnerd
Activity Score 6692

very nice campaign and art

sandhya rao's picture
sandhya rao
Activity Score 217

haha idea is really funny and great disappointed with execution...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool idea

smartar's picture
smartar
Activity Score 54

wow! love it! so simple! smart!

smartar's picture
smartar
Activity Score 54

wow! love it! so simple! smart!

hermotsura's picture
hermotsura
Activity Score 254

i think it's pretty awesome and well, fresh.

NikkiS's picture
NikkiS
Activity Score 9

good one!

archiwan's picture
archiwan
Activity Score 55

very nice!

mosho's picture
mosho
Activity Score 298

i like the idea but i think u can look better than that

Mohamed El Mahdy
www.sketchescs.com

Buck Rogers's picture
Buck Rogers
Activity Score 12

Lovely!

silvi's picture
silvi
Activity Score 4172

I love this campaign!

thus's picture
thus
Activity Score 95

great execution.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I'm just fed up of people using cold or chill to illustrate minty freshness...

I have no problem with the execution though...

Figo's picture
Figo
Activity Score 26

Like

Dzsoi's picture
Dzsoi
Activity Score 8130

Nice ads! If they are targetting young folks, I like the skateboarder -> snowboarder the most.

mayankbarolia's picture
mayankbarolia
Activity Score 144

simple yet amazing.. :)
great ad..

kgeiger's picture
kgeiger
Activity Score 7287

A, ahem, cool series of adverts.

LeroyChristian's picture
LeroyChristian
Activity Score 392

hahahaha like it

pwucel's picture
pwucel
Activity Score 158

wonderful... great ad

BigBevo's picture
BigBevo
Activity Score 2

Looks like the INNU campaign that was in CA Design in early 2000+

http://www.innu.net

Skp the intro and click on the icons to watch

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