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Published/Aired: 
November 2008
6253
Description: 

Print advertisment created by Y&R, Poland for Polish Chamber of Tourism, within the category: Transport.

Frederic Chopin
Roman Polanski
The polish plumber
We've already been in your place. It's time for you to visit us. Make history - Visit Poland.

Advertising Agency: Young and Rubicam Brands, Warsaw, Poland
Creative Director: Michal Imbierowicz
Art Director: Rafał Fidler-Wieruszewski
Copywriter: Grzegorz Warszawski
Photographer: Gettyimages

Comments (21)

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Highest Rated

StarlaY's picture
StarlaY
Activity Score 310

well I doubt this will work to attract tourists to Poland. I still remember a very old ad for a Polish bakery in USA saying "if your national food is cabbage, you really have to make exceptionally good desserts" (god, I'm old! :/) that ad made me want a small gourmet bakery trip to warsaw. and I am sure there's much to praise in poland. this, however says nothing...

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

NOt sure what to give this. Points for oddity? It tells me nothing about Poland other than they produced famous people, and they are plumbers.

Guest's picture
Guest

Maybe this will tell you a little bit more...short indispensable for visitors. ;-)
http://www.virtus-poznan.pl/Impresje/tagi-muzyczne.html

Mantufayo's picture
Mantufayo
Activity Score 580

No more flags please!

Guest's picture
Guest

you're an idiot. if it works, it works.

Mantufayo's picture
Mantufayo
Activity Score 580

Doesnt work... and done till dead.

Tonits's picture
Tonits
Activity Score 349

Ya está hecho... pieza de una bandera estadounidense con un rectángulo para la bandera de Chile... cuando Movistar se llamaba Amistar, por Prolam Y&R.

Guest's picture
Guest

Copia. Ya existe.

Los que permiten subir piezas gráficas deberían elimiar las gráficas que son copia., auqnue tengan buen arte y en eso destaquen, deberían eliminarlas del archivo para detener las ideas repetidas y fomentar la búsqueda para las nuevas ideas,.

Lucciano.

Guest's picture
Guest

It don't works, it looks like the Netherland flag !

ukkesz's picture
ukkesz
Activity Score 56

what looks to you like a Netherland flag?

ADcoke's picture
ADcoke
Activity Score 160

done prolam young rubicam CHile whit flag usa/chile

StarlaY's picture
StarlaY
Activity Score 310

well I doubt this will work to attract tourists to Poland. I still remember a very old ad for a Polish bakery in USA saying "if your national food is cabbage, you really have to make exceptionally good desserts" (god, I'm old! :/) that ad made me want a small gourmet bakery trip to warsaw. and I am sure there's much to praise in poland. this, however says nothing...

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE !!! IVAN YOU SHOULD CHECK BEFORE TO UPLOAD///

ivan's picture
ivan

Check what?

Guest's picture
Guest

reasons to go to Poland:
1.great nature - thousands of lakes surrounded by old forests (Mazury and Warmia),primaeval forest with bisons (Bialowieza), many more
2. to try wodka (not vodka) in country of its orygine
3. good beer, decent cuisine (try bigos, pierogi, barszcz biały, barszcz czerwony - warning it is not low fat)
4. historical buildings (Krakow, Gdansk, Wroclaw, many more)
5. nice people :)
6. beautiful girls, handsome man

have a nice trip to my country!

StarlaY's picture
StarlaY
Activity Score 310

Also I forgot to mention, why didn't u mention Kieslowski in this ad? the guy practically made a trilogy about the colors of French flag. ;)
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

Ca fait plaisir de voir une pub qui titigne l'inteligence et la culture :)
Bon travail!

Guest's picture
Guest

Ca fait plaisir de voir une pub qui titigne l'inteligence et la culture :)
Bon travail!

Wordnerd's picture
Wordnerd
Activity Score 6692

i like it. but what's 'make history, visit poland' supposed to mean?

Guest's picture
Guest

this ad refers to very famous Poles who visited other countries...
hope that clarifies

bootchec's picture
bootchec
Activity Score 34

Dude, that's utter bullshit. Who told you that?

This campaign is OK for the target markets. They'd get it(vide some french comments). The flag idea here is working much better then many other visual gimmicks I've seen. I haven't seen the Chile/USA one so not sure about similarity.

Here it makes sense: important piece of culture of other countries has been influenced by Poles. Some may not even know (e.g.Bobski the Builder, many Brits thought or still think it is genuin English. Because of our history we were escaping Poland for other countries and achieving quite a lot. Great comment on Kieslowski! I bet there was a reason not to include him here, I doubt anybody would forget him.

Someone put here a list of reasons to go to Poland. Well that is quite too obvious and not as appealing anymore. Pierogi and Bigos are good but there's more to Poland then just nice views, old buildings and hot girls(well maybe a bit more ;). And this campaign is trying to say it. Maybe not in the greatest way ever but clear enough for some to discover/learn something about our country.

Axl's picture
Axl
Activity Score 266

Realy a nice idea...

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