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Sugarcane

Agency: 
Published/Aired: 
January 2009
Description: 

You'll forget you're wearing dentures.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Wong Kai Ming
Copywriters: Jeff Orr, Lee Weng Onn
Photographer: Raymond Sih, IFL Studio

Comments (23)

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Highest Rated

grugee822's picture
grugee822
Activity Score 475

why not expose more on people so that they would be more understand :) some people do understand..but some might think it would be like other ads..

pd

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Guest

first ides :(

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Guest

Who chews sugarcane? Is it a denture thing?

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Guest

art director

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Guest

how will get this ideas? can u help me, i want become like you! thank you,

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Guest

it's an asian thing.

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Guest

I do...it is quite normal. If your country has it.

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Guest
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Guest

Actually Asians do. They eat them as a snack or fruit.

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Guest

I think it's supposed to be banana inside cause it is softer. Like, these dentures are so strong they will cut through bamboo like it was a banana.

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Guest

poor campaign...inferior standard of quality and concept for a big agency.

creativeleaf's picture
creativeleaf
Activity Score 60

its really nice campaign

Guest's picture
Guest

Line doesn't pay off visual quite right.

izmild's picture
izmild
Activity Score 770

Nice visual... draw the attention to see brand

Guest's picture
Guest

i like it. In fact i want a kiwifruit apple. Yum!

Adaddicted's picture
Adaddicted
Activity Score 3435

"DAVID SINNED AGAIN" ; D

withalltherespects

Sever's picture
Sever
Activity Score 41

BACK TO THE 90'S!

Guest's picture
Guest

i didn't get the idea

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Guest

80's! Lame.

reactor's picture
reactor
Activity Score 294

It is no challenge for a denture wearer to bite into soft fruit like watermelon, kiwi and banana. Even weak dentures could handle those. Leaving the bite marks on these with out the photoshop work would have been much better. Strong dentures must be capable of handling tougher food.

Reactor

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Guest

nice visual.But I see it before

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Guest

Regarding denture creams, denture creams such as Poligrip and Fixodent have been linked to neurological and other problems. This site has some good information and recourse options: http://www.denturecreamlawyer.com/

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Guest
grugee822's picture
grugee822
Activity Score 475

why not expose more on people so that they would be more understand :) some people do understand..but some might think it would be like other ads..

pd

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