Polident Denture Care: Sugarcane

You'll forget you're wearing dentures.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Wong Kai Ming
Copywriters: Jeff Orr, Lee Weng Onn
Photographer: Raymond Sih, IFL Studio

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22 comments

Guest's picture
Guest

first ides :(

Guest's picture
Guest

Who chews sugarcane? Is it a denture thing?

Guest's picture
Guest

art director

Guest's picture
Guest

how will get this ideas? can u help me, i want become like you! thank you,

Guest's picture
Guest

it's an asian thing.

Guest's picture
Guest

I do...it is quite normal. If your country has it.

Guest's picture
Guest
Guest's picture
Guest

Actually Asians do. They eat them as a snack or fruit.

Guest's picture
Guest

I think it's supposed to be banana inside cause it is softer. Like, these dentures are so strong they will cut through bamboo like it was a banana.

Guest's picture
Guest

poor campaign...inferior standard of quality and concept for a big agency.

creativeleaf's picture
creativeleaf
60 pencils

its really nice campaign

Guest's picture
Guest

Line doesn't pay off visual quite right.

izmild's picture
izmild
770 pencils

Nice visual... draw the attention to see brand

Guest's picture
Guest

i like it. In fact i want a kiwifruit apple. Yum!

Adaddicted's picture
Adaddicted
3435 pencils

"DAVID SINNED AGAIN" ; D

withalltherespects

Sever's picture
Sever
41 pencils

BACK TO THE 90'S!

Guest's picture
Guest

i didn't get the idea

Guest's picture
Guest

80's! Lame.

reactor's picture
reactor
294 pencils

It is no challenge for a denture wearer to bite into soft fruit like watermelon, kiwi and banana. Even weak dentures could handle those. Leaving the bite marks on these with out the photoshop work would have been much better. Strong dentures must be capable of handling tougher food.

Reactor

Guest's picture
Guest

nice visual.But I see it before

Guest's picture
Guest

Regarding denture creams, denture creams such as Poligrip and Fixodent have been linked to neurological and other problems. This site has some good information and recourse options: http://www.denturecreamlawyer.com/

Guest's picture
Guest

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