Polident Denture Care: Apple

You'll forget you're wearing dentures.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Wong Kai Ming
Copywriters: Jeff Orr, Lee Weng Onn
Photographer: Raymond Sih, IFL Studio

20 comments

Guest's picture
Guest

first idea :(

Guest's picture
Guest

I like!
Not first idea at all.

Guest's picture
Guest

student work.

corre's picture
corre
196 pencils

I like this one best of the three. But I agree about the mixing of taste with comfort from the other ad comments.

izmild's picture
izmild
770 pencils

Nice.. Good communicating the brand...

Guest's picture
Guest

What r the black spots in this Apple?

everartz's picture
everartz
7611 pencils

this is kiwi fruit, and its softer than the apple when you have a bite from it, maybe they wanna refer to the softness of the bites when your wearing the dentures, but i dont really find this campaign working at all, first idea, bad execution, shitty headline... gosh!
--
Everartz

| Everartz |

Adaddicted's picture
Adaddicted
3435 pencils

You cannot escape the client with such a thought ; P

withalltherespects

psalyms's picture
psalyms
116 pencils

hmmm!?
curiosity is also the mother of invention. the Buk-of-Psalms.

damnAD's picture
damnAD
44 pencils

Don't like the idea and the execution is not good at all. BTW they can find another fruit which is also soft but more delicious...

Guest's picture
Guest

i agree everartz, especially the HD ... tiz tiz tiz

Guest's picture
Guest

el texto que se utiliza no refuerza la imagen de la manzana tan suave como el kiwi.

brc912's picture
brc912
105 pencils

This and the pear are actually really bad because it gives me the impression that the polident holds tastes and that everything you eat begins to taste alike (Think back to the days of the Ron Popeil dehumidifiers... If you had one you know what I am talking about. they said you could dehydrate many things at once on different trays, but the problem was that everything began to taste alike.) If I am buying a denture paste I do not want it causing my apples to taste like kiwis or my pears to taste like watermelon.

Guest's picture
Guest

Yawn!

Guest's picture
Guest

blind intern attempts post work... success? I think not.

Guest's picture
Guest

Did I miss something or what? there's no idea!!!

Guest's picture
Guest
Guest's picture
Guest
Guest's picture
Guest

not new... The publisher Shourok in Cairo use the same concept...

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