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Blahg's picture
Blahg
616 Activity Scores

I think you guys are over-thinking this. Not having the lights on in the windows isn't something that is going to stop the average consumer from interpreting that this ad, and the other one posted here, are saying that the music is loud. Leaving a detail like that out may have saved some money in the budget.

The fact that this situation "probably" wouldn't happen doesn't take away from the credibility that it "might" happen. I think the campaign's message would work where it counts, with the consumer. My only real criticism, as fotdot so expertly pointed out, is that it does look derivative of the very famous Maxwell campaign which is so iconic even people who don't have a lifelong interest in advertising remember. Coming from a competitor in the same category that's a little disappointing.

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