Polar Music Prize: Animals

Polar Music Prize: Animals

Pink Floyd are back in town.

Advertising Agency: Storakers McCann, Stockholm, Sweden
Art Director: Henric Almquist
Copywriters: Hanna Belander, Bjorn Hjalmar
Photographer: Sven Prim
Published: August 2008

Your rating: None Average: 3.6 (9 votes)

Comments

Pink Floyd IS back in town. Learn to write suckers.

lol - beat me to it.

Me too! Grammar 101.

Dozer's picture

lol nice one dude, really make me laugh!
i are laughing right now! lol

guess they ISN'T very good copys

two copies, one big mistake. shame on you guys.

Favete's picture

and i thought my english was bad...
--------------------------------------
Change it, change it now coz they will tomorrow.

Rule number 3.- When yo're sure of the copy... check it again!

I guess they tried to refer to pink floyd as a group of people rather than an individual. It sounds weird with "are" though.

As I understand it, in British English, any group even when mentioned as a collective gets referred to as plural. Hence, saying Pink Floyd ARE back in town is correct. Just as it would be correct to say "Manchester United are back" or "Arsenal are playing Manchester United" and "Panic At The Disco are on tour."

Most of us are more familiar with American english which would refer to a collective as singular.

Nope.

He's absolutely right. just check the wikipedia entry for some British bands.

http://en.wikipedia.org/wiki/Muse_(band)
http://en.wikipedia.org/wiki/Oasis_(band)
http://en.wikipedia.org/wiki/The_Verve

Really? Though not "British", these names do represent a collective group:

http://en.wikipedia.org/wiki/Metalica
http://en.wikipedia.org/wiki/Garbage

And yet they say "Garbage is" and "Metallica is", while the links I posted say "Muse are", "Oasis are" and "The Verve are".

The fact of the matter is, Americans would say "Pink Floyd is", while Britons would most likely say "Pink Floyd are", and thus those crying "typo!" are wrong.

I'm not American. In fact, Canadian English is pretty much the same as British English.

I studied British English. But of course Wiki knows better.

Both are correct in this case. You would say The Rolling Stones are back, or the Beatles are back, because the alternative is a bit weird. But you could say Motley Crue is back, or Motley Crue are back. It doesn't matter which one you use. Both work. Pink Floyd is the same. It's not as clear cut as some people seem to think.

'The band is,' or 'the band are?' Same thing, 'Pink Floyd is.'

It are an injustice ;)

*****

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