Polar Light: Submerged DJ

Extra refreshing

Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
Published: February 2010

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15 comments

20max01's picture
20max01
133 pencils

The visual is amazing. Love the photography and art direction.

bobby666's picture
bobby666
1460 pencils

good art direction, good execution, good layout.

meraj's picture
meraj
216 pencils

there are many copy like this have been executed...but this one is the better one just because of its awesome art direction, photography, layout..........means total execution made it different :)

satrianee's picture
satrianee
3748 pencils

just like it says... extra refreshing!

Da Vishal's picture
Da Vishal
23 pencils

Awesome, really great art direction

veneg's picture
veneg
45 pencils

Stunning art direction !

monsieurange's picture
monsieurange
520 pencils

Demasiado lineal para mi gusto.

baconfrank's picture
baconfrank
40 pencils

visual is cool

Dev Kumar's picture
Dev Kumar
834 pencils

Very good execution. However I think 'refreshing' could be a lot more than just dancing which was the theme in the entire campaign.

sintra's picture
sintra
699 pencils

although the idea of using water for drinks has been overused, I like this approach. And art direction is great.

The Paperweight's picture
The Paperweight
26 pencils

Please see the link: http://www.youtube.com/watch?v=3kQFoUkjVcE

Then you'll understand how it is copied from a popular TVC shown in Bangladeshi TV Channels and then uploaded through YouTube for more than 10 months!

Stevie Wonder's picture
Stevie Wonder
4 pencils

Of course, Paperweight!
In Venezuela, we’re always looking for new Bangladeshi TV commercials on youtube. They're our source of inspiration.

Jujuuuu...

elfede's picture
elfede
140 pencils

El arte está bien. La idea de sumergir gente ya está muy usada, desde hace tiempo.

tortis24's picture
tortis24
160 pencils

hahahaaha, thats a good one stevie

kgeiger's picture
kgeiger
7102 pencils

I really like how the records are floating upwards. :)
Simply fantastic art direction. Congrats to the team.

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