Extra refreshing
Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
Published: February 2010
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16 Comments
The visual is amazing. Love the photography and art direction.
good art direction, good execution, good layout.
there are many copy like this have been executed...but this one is the better one just because of its awesome art direction, photography, layout..........means total execution made it different :)
just like it says... extra refreshing!
Awesome, really great art direction
Stunning art direction !
Demasiado lineal para mi gusto.
visual is cool
Very good execution. However I think 'refreshing' could be a lot more than just dancing which was the theme in the entire campaign.
although the idea of using water for drinks has been overused, I like this approach. And art direction is great.
Please see the link: http://www.youtube.com/watch?v=3kQFoUkjVcE
Then you'll understand how it is copied from a popular TVC shown in Bangladeshi TV Channels and then uploaded through YouTube for more than 10 months!
Of course, Paperweight!
In Venezuela, we’re always looking for new Bangladeshi TV commercials on youtube. They're our source of inspiration.
Jujuuuu...
El arte está bien. La idea de sumergir gente ya está muy usada, desde hace tiempo.
hahahaaha, thats a good one stevie
http://www.ameets.com/carlos_del_moral
I really like how the records are floating upwards. :)
Simply fantastic art direction. Congrats to the team.
cool..