Polar Light: Submerged dance

Extra refreshing

Creative Directors: S.Cappiello, A.Hernandez

Advertising Agency: La Cancha, Caracas, Venezuela
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman

Published: 
February 2010

14 comments

bobby666's picture
bobby666
1460 pencils

good art direction, good execution.

sirvan's picture
sirvan
29860 pencils

Is there ANYTHING you don't like?

+++

"I love some things, and don't love some other things."

royschellekens's picture
royschellekens
390 pencils

I also see the same comments coming back over and over again. Wish everyone to share what they like or dislike about it, in stead of just saying 'love it' or 'hate it'.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Adaddicted's picture
Adaddicted
3435 pencils

some like pencils ; )

withalltherespects

JamesSM's picture
JamesSM
2 pencils

Pretty, but are they trying to show how watered down their beer is?

Hibon's picture
Hibon
3734 pencils

Good execution, but "done" idea..

Simple ideas are the best !

mike11's picture
mike11
279 pencils

I like the ads in this campaign, but am I the only one that thinks it looks like the guy is copping a feel in this one?

tchifi's picture
tchifi
164 pencils

Now that you mention it ;-). Yes it's been done, but I still like the execution.

Brain-Art's picture
Brain-Art
1101 pencils

Nice Art Direction

michdec's picture
michdec
440 pencils

Is it just me that finds these rather cheesy then?

sloppy4's picture
sloppy4
1494 pencils

looks like he's sexually assaulting her.

P-syco's picture
P-syco
267 pencils

Good art, but the concept is done. http://www.youtube.com/watch?v=A_xw2mPT3z8

jazzlgp's picture
jazzlgp
49 pencils

Muy buena dirección de arte

Jazz G.

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