Polar Light: Submerged bar

Extra refreshing

Creative Directors: S.Cappiello, A.Hernandez

Advertising Agency: La Cancha, Caracas, Venezuela
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman

February 2010


bobby666's picture
1460 pencils

good art direction, good execution, good layout.

kergu's picture
6795 pencils


J Designer's picture
J Designer
2420 pencils

It feels like he should be holding the drink, or reaching for the drink on the bar....
I do love how the underwater scene looks though. very good!

Imagepro's picture
112 pencils

This looks very good, the photographer and art director have both done a good job. I agree with J Designer. The soda does not quite fit with the picture the way it is now.

The Paperweight's picture
The Paperweight
26 pencils

Concept and Creative is stolen from a popular Bangladeshi TVC of a lemon drinks brand called Clemon. click here to see that TVC: http://www.youtube.com/watch?v=3kQFoUkjVcE

That mentioned TVC (Clemon) is first shown more than three years ago on Bangladeshi satellite channels and also available in YouTube for more than 1o months! that is the rational to claim that this creative work is a sort of counterfeiting!

advertising ninja's picture
advertising ninja
611 pencils

this is not an idea worth "stealing". its an obvious coincidence..

rolling.stone's picture
2740 pencils

this is better


~ Quite obviously, I have gathered no moss ! ~

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