Polar Light: Submerged bar
Extra refreshing
Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
Published: February 2010
7 comments
good art direction, good execution, good layout.
ok
It feels like he should be holding the drink, or reaching for the drink on the bar....
I do love how the underwater scene looks though. very good!
This looks very good, the photographer and art director have both done a good job. I agree with J Designer. The soda does not quite fit with the picture the way it is now.
Concept and Creative is stolen from a popular Bangladeshi TVC of a lemon drinks brand called Clemon. click here to see that TVC: http://www.youtube.com/watch?v=3kQFoUkjVcE
That mentioned TVC (Clemon) is first shown more than three years ago on Bangladeshi satellite channels and also available in YouTube for more than 1o months! that is the rational to claim that this creative work is a sort of counterfeiting!
this is not an idea worth "stealing". its an obvious coincidence..
this is better
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