Polar Bear Mounting Tape: Elephant

Sticks everything safely. Polar Bear

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit L.msiricharoenchoke, Nopadol S.ikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Somchai Dejnarongpitak, Nat Promdhep
Copywriters: Jutatip Praditgate, Kiattisak Kitabhuwanontha, Kris Garford Spindler
Producer: Paiboon Suwansangroj
Photographer: Anuchai Secharunputong / Remix Studio
Image Composer: Anuchai Secharunputon . Remix Studio
Account Manager: Peerajet Sringean

18 comments

Guest's picture
Guest

so.. the elephant is stuck onto a glass ceiling afraid of the mice..? took too much attention to detail to work that out, also a bit too surreal in my opinion. Consumers are unlikely to spend that amount of time working an ad out.

maybe same idea but another execution would have made this work.

Carolyn

Guest's picture
Guest

This just won at cannes.

Guest's picture
Guest

Don't care if it won at cannes - the REALITY is that it wouldn't work in the real world under this execution neither in print nor outdoor. I didn't even notice the small strips on the feet until i noticed the brand, and it took a while to work out what resembled sperm to be mice.

If all creatives are doing is looking to win awards then advertising rev is just gonna keep slumping. Clients feel the ad industry has lost touch with its consumers, If the ad doesn't communicate then what's the point.

Like I said the IDEA is great, the art direction (not the graphics) is poor.

Guest's picture
Guest

i must say i agree with her

Jupiter's picture
Jupiter
547 pencils

a good laugh on an otherwise gloomy, rain-soaked friday morning...thailand-style haha!

commenting just to gather more pencils:-)

ralphhasenohr's picture
ralphhasenohr
44 pencils

simple idea, funny execution - great advertising!

ralphhasenohr's picture
ralphhasenohr
44 pencils

simple idea, funny execution - great advertising!

tirthomitro's picture
tirthomitro
2764 pencils

I swear I'v seen this b4.

they showed me a picture & i laughed
dignity has never been photographed

ithink's picture
ithink
52 pencils

I am just wondering what will happen to the elephant after all the mice waiting for long goes off.........

"I DON TAKE ADVERTISING SERIOUSLY"

jponino's picture
jponino
601 pencils

sucks again, what's creative in that? besides it's not funny... fuck, how people can congratulate that shit
this one depressed me....

prs's picture
prs
210 pencils

although the work is good and the details were covered nicely and i must admit there are few lapses and loopholes as well. What happens if the elephant poops since the pooping area is exposed. Wouldn't it carry a negative message?

Don't follow the herd - be yourself!

theinspector's picture
theinspector
121 pencils

funny

Luis Maram's picture
Luis Maram
252 pencils

Really this won at cannes? One more reason I don´t believe in contests

Gi_bo's picture
Gi_bo
1385 pencils

Theres some really uptight people here, theres no need to create a whole story behind these visuals, Whats so difficult to understand ?, he´s taped to the cieling safeley, thats it....Some people really need a vacation or theyll just end up fuc*ing the whole advertising world for everybody.

GiBo

michelangelo's picture
michelangelo
660 pencils

the same concept was done in India a few years back

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

I like it - maybe it's not totally simple to understand.

velle's picture
velle
1550 pencils

these are great - if the mice are too small, maybe a massive outdoor poster would do the trick. there are so, so great my sides hurt.

Cheerriiee's picture
Cheerriiee
952 pencils

very funny, i'll definately buy this product.

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