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Comments (2)

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Highest Rated

tsunamilaw's picture
tsunamilaw
Activity Score 115

Great commercial insight that give this campaign a lasting impression. Agree with candyman's noteworthy comments on the writer's part...love the line, simple, effective and immediate, same goes into the planner and research team. Kudos

feralartdirector's picture
feralartdirector
Activity Score 64

Love the art direction on these. If I'm reading these correctly, we're peering into the dreamworld that the alarm clock interrupts. I think the thought is that it's ok to leave the fun ether of dreamland if the trade-off is getting Folgers in exchange.

Bottom line: Excellent visual interest but the message is muddled. Still worth showing. Different.

tsunamilaw's picture
tsunamilaw
Activity Score 115

Great commercial insight that give this campaign a lasting impression. Agree with candyman's noteworthy comments on the writer's part...love the line, simple, effective and immediate, same goes into the planner and research team. Kudos

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