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Pockets

Published/Aired: 
November 2007
Description: 
Advertising Agency: M&C Saatchi, Wellington, New Zealand
Photographer: eek
Designer: Chris Redditt
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Art Directors: Dale McGuinness, Mark Anstis, Rene van Wonderen
Copywriters: Jeremy Southern, Marianne Harvey
Retouching: The Lounge
Account Service: Pete Robinson

Comments (10)

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Highest Rated

thebigmonkeyone's picture
thebigmonkeyone
Activity Score 4

I'M SLEEPING.

french paradox's picture
french paradox
Activity Score 28

It's funny, I like it, it pushes forward the concept of living clothes, these are "naughty clothes"...

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

I'm usually not the one who would yell that "we've seen this before", but in this case, it's pretty much a copy-paste from a famous campaign: http://farm3.static.flickr.com/2162/1918515839_22c06e2cd1_o.jpg

http://advertisingpawn.com

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LeeHarvey's picture
LeeHarvey
Activity Score 3045

Yep, guess you're right Jerome...

joelapompe's picture
joelapompe
Activity Score 3833

you can check out the original one on my website : http://www.joelapompe.net
too bad, at first sight I found it good.

http://www.joelapompe.net / Facebook : Joelapompe

sparkvisual's picture
sparkvisual
Activity Score 56

This pushes the concept farther than axe did. The copy and art direction are much better here.

Borde's picture
Borde
Activity Score 31

but still it has more sense done with axe!

don't agree with the copy being better... do agree with the art direction being better.

but anyways... its the same resource! :S

smithson44's picture
smithson44
Activity Score 8

Please be careful to copy the ideas...expecially for famous brands!!!!

thebigmonkeyone's picture
thebigmonkeyone
Activity Score 4

This is an Axe/Linx ad of Lowe Pirella Milan of 2003.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Jesus big monkey were you SLEEPING or WHAT?! See comments above, APE!

thebigmonkeyone's picture
thebigmonkeyone
Activity Score 4

I'M SLEEPING.

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