August 2006



The new Mix Pack. A condom for every occasion.

Advertising Agency: King, Sweden

Comments (9)

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Highest Rated

ORISHAS76's picture
Activity Score 344

creo q es una casa de putas!!!

Mo's picture
Activity Score 648

Ah..same background everytime!!? Even the car in that garage is same all the time! Looks like they Hired those 4 diff vehicles, went to the spot...and then Click--next-- Click--Next-Click........ Am I missing something?
The idea is almost there...donno how but think..could have been better. :-\

JLathrop's picture
Activity Score 22

I think the point is they are supposed to all be the same house. The (I'm assuming) woman of the house has her mix pack of condoms for all of her different visitors. One kind for the mail carrier, one kind for the pizza guy, another for the plumber and so on. But I don't think it would work as well unless the ads are placed together in a publication.

Mtl Dave's picture
Mtl Dave
Activity Score 274

Yes, that's it. I still like the concept and layout even if I'm not sure everyone's going to get it quickly.

Mo's picture
Activity Score 648

JLathrop, Mtl Dave....I guess everyone will get the concept...the point is not that. The point is how strong the concept is.
To me since they are showing the same House and at the same time of the day...may be it would have been much funnier if all the vehicles were parked outside the house together. :-)
Put the vehicles from al the ads into one execution.... The Mix Pack . ;-) . :-| ( that was just my opinion ).
But I also kinda like the story here....Just thought it had more potentials.... :-\


popdistortion's picture
Activity Score 1592

Nice concept but I really think that most people will only get it when they see the ads next to one another.

braindrain's picture
Activity Score 240

I agree with you. The repetition helps the campaign by establishing that the women needs a six pack.

It's not a bad idea, but just like ads for martial arts schools, it's tough to get excited about yet another condom ad.

Ainadaliel's picture
Activity Score 271

Okay we get it, the chick who lives in that house is a slut. *yawn*

killerflakes's picture
Activity Score 58

Of course shes a slut, thats the point, but shes a responsible slut ;)

ORISHAS76's picture
Activity Score 344

creo q es una casa de putas!!!