Playstation: Statue man

Advertising Agency: TBWA Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés.
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Illustrator: Gonzalo Puertas
Photographer: Gonzalo Puertas
Published: May 2009

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21 comments

talkingisfree's picture
talkingisfree
2576 pencils

If you don't move you can't play.
Not working, not at the level of yhe older PSP ones.

Guest's picture
Guest

I agree. It would be better for PSP alternative use, for example: "Not only games. PSP Movie player".

Guest's picture
Guest

seems to be very funny playing PSP...

Guest's picture
Guest

I don't get it. what the guy has to do with psp?

Guest's picture
Guest

I believe that instead of earning his money by standing still, he is just begging, because with the new PSP it is impossible not to play. I think, maybe

Guest's picture
Guest

you never heard of the human statue...people that pretend to be statues without moving for about a whole day....well, this ad very well shows a solution to a problem plus adding the product benefit...I think its brilliant....Instead of making efferts not to move...just play...and problem solved....jajajjaja...great

ORISHAS76's picture
ORISHAS76
344 pencils

Me gusta!

Guest's picture
Guest

The idea is: Normally these 'living statues' put a lot of effort into standing still for a very long time.
In this case, the game is so engaging, he can sit still for hours with no effort (if you don't count moving his thumbs)

Guest's picture
Guest

Yes, we understood. The thing is the idea is not good, it doesn't work, is forced.

Guest's picture
Guest

Lots of those living statues on the Rambla in Barcelona

capywriter's picture
capywriter
5511 pencils

ok, it keeps you focussed. But where's the excitement, the adrenaline...?

Guest's picture
Guest

this is so stupid it's gonna win something per sure.

I'll bet you anything.

marcosixtysalvador's picture
marcosixtysalvador
47 pencils

CONGRATULATIONS REALLY GOOD WORK, AMAZING PHOTOGRAPHY

just write's picture
just write
653 pencils

I THINK THE IDEA TO SAY THAT "THIS PSP IS SO ENGAGING THAT U BECOME STATUE PLAYIN IT" :)

Guest's picture
Guest

yes, that's the idea.

it's still stupid.

Guest's picture
Guest

Funcionaría mejor si el plato estuviese LLENO de dinero / It´ll works better with the dish full of money

Guest's picture
Guest

the adrenaline is represented by the veins popping out. Does anybody here even have a degree in arts? Or even know about the arts or the idea of advertisement?

Guest's picture
Guest

doesn't work, wouldn't have got it without the explanation, and once I got it didn't make sense.
fail

Guest's picture
Guest

Good photo. Bad idea.

Emran Hayat's picture
Emran Hayat
832 pencils

1 cant b bothered while playing psp

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

This one left me scratching my head. Even after reading people's comments, I don't understand what's compelling about a statue guy playing the game. Desperately needs a payoff line of copy or something.

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