Playstation: Statue man
Advertising Agency: TBWA Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés.
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Illustrator: Gonzalo Puertas
Photographer: Gonzalo Puertas
Published: May 2009
21 Comments
If you don't move you can't play.
Not working, not at the level of yhe older PSP ones.
I agree. It would be better for PSP alternative use, for example: "Not only games. PSP Movie player".
seems to be very funny playing PSP...
I don't get it. what the guy has to do with psp?
I believe that instead of earning his money by standing still, he is just begging, because with the new PSP it is impossible not to play. I think, maybe
you never heard of the human statue...people that pretend to be statues without moving for about a whole day....well, this ad very well shows a solution to a problem plus adding the product benefit...I think its brilliant....Instead of making efferts not to move...just play...and problem solved....jajajjaja...great
Me gusta!
www.joancordoves.blogspot.com
The idea is: Normally these 'living statues' put a lot of effort into standing still for a very long time.
In this case, the game is so engaging, he can sit still for hours with no effort (if you don't count moving his thumbs)
Yes, we understood. The thing is the idea is not good, it doesn't work, is forced.
Lots of those living statues on the Rambla in Barcelona
ok, it keeps you focussed. But where's the excitement, the adrenaline...?
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this is so stupid it's gonna win something per sure.
I'll bet you anything.
CONGRATULATIONS REALLY GOOD WORK, AMAZING PHOTOGRAPHY
I THINK THE IDEA TO SAY THAT "THIS PSP IS SO ENGAGING THAT U BECOME STATUE PLAYIN IT" :)
yes, that's the idea.
it's still stupid.
Funcionaría mejor si el plato estuviese LLENO de dinero / It´ll works better with the dish full of money
the adrenaline is represented by the veins popping out. Does anybody here even have a degree in arts? Or even know about the arts or the idea of advertisement?
doesn't work, wouldn't have got it without the explanation, and once I got it didn't make sense.
fail
Good photo. Bad idea.
1 cant b bothered while playing psp
Creativity is a natural extension of our enthusiasm
This one left me scratching my head. Even after reading people's comments, I don't understand what's compelling about a statue guy playing the game. Desperately needs a payoff line of copy or something.