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Soldiers

Agency: 
Published/Aired: 
April 2008
Description: 
Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros

Comments (58)

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Highest Rated

smaeri's picture
smaeri
Activity Score 4

Greate idea and execution! Play Station create the game world, you play it, you create the world.

brain123's picture
brain123
Activity Score 830

It is cool, but it has PS2 style. The idea feels old somehow.

sumsum's picture
sumsum
Activity Score 615

the art is great and the idea is easy to get. not so the tbwa paris-stuff.

Pieter Decanniere's picture
Pieter Decanniere
Activity Score 22

It's nice wallpaper. Like the visual, but I don't know why I should buy the game or the console.
Maybe I'm too old to understand the message.

Zemane's picture
Zemane
Activity Score 284

Brain123,
This got notjing to do with ps2.
Get a grip.

"Talent is luck. The important thing in life is courage."

Crisp One's picture
Crisp One
Activity Score 2005

Beautiful Photoshop !

TrainRunner's picture
TrainRunner
Activity Score 225

This is great.

fernando aljaro's picture
fernando aljaro
Activity Score 750

Rico, exquisito!

Fernando Aljaro / Creative Director JWT

JFDreamer's picture
JFDreamer
Activity Score 176

Good idea. Bad photoshop.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

how is this bad photoshop? please explain

ivan's picture
ivan

I'd like my campaigns to be as bad as this one. ;)

Bundy Agency's picture
Bundy Agency
Activity Score 597

your mums bad photoshop

This is super work well done

control C's picture
control C
Activity Score 108

ok... if thats bad photoshop show some of your work, lets see if you have the right to have an opinion in this matter.

eugenius's picture
eugenius
Activity Score 396

Bad Photoshop? Are u NUTS!!!
I love it :")
The Execution is Wicked.

hernanCITO's picture
hernanCITO
Activity Score 44

Bad photoshop? Don't take it wrong dude, but it smells like envy a lot.
I think is an awesome photoshop and on top of that, I'd dare you to show me some pieces (don't have to be yours) that are not better than these, just as good as these ones.

AWESOME JOB RICARDO!!!!!

Congratulations

Me parece que vi un lindo gatito.

adstrike's picture
adstrike
Activity Score 334

bad PS my ass. beautiful work clap clap. put the gamer where it should be, congratz.

Rodrigo Bravo's picture
Rodrigo Bravo
Activity Score 2

Abusadores.

Ta la zorra.

bompa's picture
bompa
Activity Score 318

bad photoshop? Are you sure? Show your work then talk? Or like ogilvyandmenon said, explain please. Thanks. Idea is PS2, true but the art direction is awesome.

Barkach's picture
Barkach
Activity Score 200

Gold Cannes Lion for sure.... Good on you guys!

valhallenx's picture
valhallenx
Activity Score 92

Bad photoshop??... yeah, I'm sure you can do it better.
Vamos Chile!! Ojalá nos vaya la zorra este año en cannes. Con este nivel demas que sí.

Ag's picture
Ag
Activity Score 305

Te enteraste que los premios vienen con nombre y apellido?

Friends's picture
Friends
Activity Score 6

but of the same

rcantalice's picture
rcantalice
Activity Score 37

bad photoshop? Are you crazy?

The idea isn't all that but the execution is brilliant....

Dick Huges's picture
Dick Huges
Activity Score 937

This ad is so 2004

Barkach's picture
Barkach
Activity Score 200

2004 jajajajajajajajajaja perhaps you haven't got it... Let me explain the idea... Playstation is a device where you can play games... and....

Good on you Chile!

Pauflies's picture
Pauflies
Activity Score 205

Both pieces are awesome, but the style and visual isn't new, didn't surprise me for the idea. That's why i think he says it's 2004.

cristo's picture
cristo
Activity Score 225

Este equipo creativo ha hecho las cosas demasiado bien.
Felicitaciones BBDO, han puesto el nombre CHILE en la Región y en el mundo. Están trabajando a un tremendo Nivel.
Gracias por el esfuerzo.

sadman's picture
sadman
Activity Score 39

Chupapico

BrownSugar's picture
BrownSugar
Activity Score 104

daaaayyyyum!

cristo's picture
cristo
Activity Score 225

sadman sos grosso :)

fractalrene's picture
fractalrene
Activity Score 1504

Great work. The idea takes those soldier and boxer executions one level up. Of course... the artwork of Salamanca is evident. Well done!

johnson's picture
johnson
Activity Score 45

so so...

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

It reminds me of the PS2 stuff where the game character is praying to his god.

Vicomte's picture
Vicomte
Activity Score 287

Beautiful Art

Have Heart's picture
Have Heart
Activity Score 922

Idea is solid, photoshop-work is plain amazing! Great piece of work!

Henrikssen's picture
Henrikssen
Activity Score 47

Great art, deserves a statue.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

also like the photoshop, but the whole look really is 2004. The idea is great. A new dictatorship..the demolition of saddams statues in iraq in reverse. that´s what I see, and my view is perfect.

Pixelio's picture
Pixelio
Activity Score 14

Amazing. But the tag is not necessary. The 4 simbols can say it all. Everybody knows that PS is in his third generation.

pretty good's picture
pretty good
Activity Score 364

I love it

Néstor's picture
Néstor
Activity Score 126

pretty cool ad, nothing more to say.

ZappingLatam.com

file's picture
file
Activity Score 35

que puteria

Perrito's picture
Perrito
Activity Score 16

¿Es idea mia o todas las gráficas de PS BBDO Chile tienen el mismo estilo gráfico de PS2 TBWA Paris?

file's picture
file
Activity Score 35

deje la envidia perrito!!

m í t i c o's picture
m í t i c o
Activity Score 676

Un trabajo genial!!!

Felicitaciones!!!

Viva Honduras !!!

mondo's picture
mondo
Activity Score 142

that's the world of playstation!
jea ...i like it very much, from photoshop till idea!

crazydave's picture
crazydave
Activity Score 114

it's amazing illustration and photoshop but seriously, where the hell is the idea? too many ads these days rely on look and no concept. It's sad.

Carlos Duty's picture
Carlos Duty
Activity Score 96

tremendo aviso, tremendo trabajo.
lástima que hayan errado el producto.
bien por salamanca, mal por los creativos.

Jetstream's picture
Jetstream
Activity Score 115

It looks little bit like Erik Vervroegens work, but very nice and beautiful.

cullers's picture
cullers
Activity Score 332

I don't understand why this would make anyone buy a PS3. This concept of the little game characters worshiping the player could work with any gaming system, and the others are cheaper. Plus, the hand in the foreground makes me think Nintendo's Smash Brother's series - even though I know the hand is headed to the statue, it still looks like the main baddie from a whole other franchise.

The poster is very attractive, however.

ivancapo's picture
ivancapo
Activity Score 88

INCREIBLE. FELICITACIONES DESDE ARGENTINA

triptancio's picture
triptancio
Activity Score 69

Felicitaciones el arte es muy bueno.

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