Playstation: Rock, paper, scissors

Agency: TBWA Chiat day, Los Angeles, USA
I bumped this ad to the front again, because I was sent the full campaign with all four executions. I think the idea comes through stronger when I see all 4 together.
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Art Buyer: Lisa Lee