Playstation: Rock, paper, scissors

Agency: TBWA Chiat day, Los Angeles, USA
I bumped this ad to the front again, because I was sent the full campaign with all four executions. I think the idea comes through stronger when I see all 4 together.
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Art Buyer: Lisa Lee

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14 comments

ar's picture
ar
64 pencils

a little boring ...for a playstation ad

KJP's picture
KJP
44 pencils

I agree.

popdistortion's picture
popdistortion
1594 pencils

Looks a bit like student work to me. Worst playstation ad yet.

Mo's picture
Mo
648 pencils

psp is :-Please Stop Posting. :-P
( just kiddin arthur, never mind. Keep posting :-) )
psp= Playstation Portable

Zulu's picture
Zulu
84 pencils

If this is the best Playstation work TBWA can do they don't deserve the account.

popdistortion's picture
popdistortion
1594 pencils

I don't want to offend anyone. But where is the idea? It is as if you show a ship and say "Travel beyond". Client is an airline. Really, this ad is bad.

Jrap90's picture
Jrap90
2 pencils

:)

Zulu's picture
Zulu
84 pencils

Actually, if I had come up with that I would not even have drawn in my notebook. It's student level work at best. And when compared to the legacy of truly great work done for this brand it fails to compare.

Yes, that was my ROCK to your SCISSORS.

ar's picture
ar
64 pencils

i agree with you.. this ad fails to impress. the idea is still way on the surface.. another thing, most students i know could do better than this..

salamandos's picture
salamandos
1947 pencils

I want to see those students (and their work) - they hide well usually.

vurtomatic's picture
vurtomatic
364 pencils

Where in this ad does it indicate PSP? Anyway the other PS ads were much better. This is almost too literal for PS. "Play beyond" rock, paper and scissors by ... transforming your appendages into the "real" thing?

waleed@creativebits.org's picture
waleed@creative...
10 pencils

How about the back of a person facing a monitor with a spreadsheet and a pie chat... Leaning towards the monitor... shoulder twitches.. the camera zooms in slowly.. twitch.. twitch.. zooms more to show that he/she are actually playing a PSP..

The printed ad can be just a corner of the PSP showing from the employee's hand... Make that an executive..

jamirofan's picture
jamirofan
31 pencils

whats a psp???
whats a playstation?
whats an atari?
and a tv?

jaja
sorry i´m on vacations right now
too much free time

bandar's picture
bandar
26 pencils

I think that this idea is one of a kind cuz nobody thought that.... U the reader, you're the one who is holding the paper ...
VERY SMART PEOPLE ... no wonder they are TBWA\

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