Playstation PSP: Wound
Advertising Agency: TBWA\ESPAÑA Madrid, Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Jesús Alonso
Published: September 2011

16 Comments
Love these ads !
Smart and esthetic !
i wish it was there when i was kid :)
True story.
It has proven that, sometimes no copy is a good copy. Good Idea.
Dharmesh Padia
I dont get, why those shoes!? I can see the target but kids dont use to dress that, special if they are playing around and hurting their knees.
Is it a internal joke? Just kidding. Great ads.
*7 stars. Would be 8 if the kid would not be dressing mocasines shoes :)
Absolutely brilliant!
Muy bueno
LA DOCTORA ES MUY ENANA!!!
The image is too perfect to show an every day idea. It looks very fake.
Ad or die.
Pretty good. But not as clever as this earlier ad from the same agency:
http://adsoftheworld.com/media/print/sony_psp_lamp_post?size=_original
really nice work
I am disappointed with the recent PS campaigns. Nothing like what we've seen in the past. Gone are the shockingly bizarre visuals. These new ads are one big meh.
Il like it. it's true!
really reallly nice.
good one.
Simple. Cute. Insightful.