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Joan of Arc

Agency: 
Published/Aired: 
September 2009
5483
Description: 

Print advertisment created by BBDO, Chile for PlayStation, within the category: Gaming.

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco

Comments (23)

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Highest Rated

smaeri's picture
smaeri
Activity Score 4

Amazing advertisement from idea to execution! I guess the idea: Play Station creates the real game world, when you play it, you change yoursel (literally) into the game world's character.

Guest's picture
Guest

Don't reckon it. Falls down in the detail: She's French so she should have pit hair!

picntype's picture
picntype
Activity Score 175

Beautiful!

ricklongo's picture
ricklongo
Activity Score 1244

Amazing pictures, but I frankly don't get the idea.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Marvelous weirdness from the gang at Playstation.
continuing the very oddness in all their campagns..
.top marks

federo's picture
federo
Activity Score 781

incredible pic
nice art
so funny situation

but there isn´t an idea here

come on chile, stop using used & (now) useless and old ideas

Guest's picture
Guest

Does he have a right arm? I don't get this ad at all.

opposite of u's picture
opposite of u
Activity Score 301

no point behind great art! or am I missing something?

vma64's picture
vma64
Activity Score 26

Art Direction is very nice, but I'm not getting the concept. I almost wish it first promoted a Game then the system.
It's going to be hard to top the stuff TBWA Paris did, but if anyone can it's BBDO.

GX's picture
GX
Activity Score 144

Nice art

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Just great art, that's all.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

AlphaDog's picture
AlphaDog
Activity Score 265

Incredible Art Direction
The concept of "reincarnation" "live other kind of life" has already been used to many times for videogames

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

buuuena, feña!
bonito-bonito.
veeerrrry nice photos.
and don't look so much for the "idea" behind. games ads has been communicating moods, styles, states of mind for a while now.

jonybeta's picture
jonybeta
Activity Score 364

Awesome art!

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture
everartz
Activity Score 7609

just excellent...

| everartz |

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

10/10

Chief Creative Director Nexus BBDO

kombizz's picture
kombizz
Activity Score 56

very strange

I was born and brought up in Iran, a beautiful country full of history.
kombizz

Guest's picture
Guest

ok then. i guess we don't need ad people, ideas, strategies or concepts anymore. hail to artists.

Guest's picture
Guest

brilliant!

Guest's picture
Guest

beautiful execution, but Jeanne d'Arc burned

willy wonka's picture
willy wonka
Activity Score 137

very nice art

xezadaca's picture
xezadaca
Activity Score 85

COOL!!!

franktrana's picture
franktrana
Activity Score 99

Incredible pictures. Both

smaeri's picture
smaeri
Activity Score 4

Amazing advertisement from idea to execution! I guess the idea: Play Station creates the real game world, when you play it, you change yoursel (literally) into the game world's character.

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