Agency: TBWA Chiat day, Los Angeles, USA
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Art Buyer: Lisa Lee
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13 Comments
By far my favorite of the series. The Rock paper scissors is boring and doesn't tie in and the "lava" execution looks like it could be a river at sunset. I love this visual, great job.
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brandon
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brandon
www.brandonknowlden.com
This deserves an award compared to the scissor ad. So much better, so much more Playstation.
http://www.reinhardkrug.de/
Agreed.
Saving my wit for the comments
not much of a concept, doesn't come close to the TBWA Paris executions!
exactly
Whhheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!
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The only problem I have with this ad is the size of the kid. He would have to be the size of a truck to be seen from that distance.
Noted, but it had to be done, simply because otherwise you would have seen absolutely nothing. Or in close-up you wouldn't grasp the surrounding. It's good as it is.
http://www.reinhardkrug.de/
there is no idea here, at all. cool visual but that is it. an ad without an idea is not an ad.
what is an idea?
are you a retard
in comparison to you: no
are you a retard