PlayStation 3: Soldiers

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros

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58 comments

brain123's picture
brain123
830 pencils

It is cool, but it has PS2 style. The idea feels old somehow.

sumsum's picture
sumsum
615 pencils

the art is great and the idea is easy to get. not so the tbwa paris-stuff.

Pieter Decanniere's picture
Pieter Decanniere
22 pencils

It's nice wallpaper. Like the visual, but I don't know why I should buy the game or the console.
Maybe I'm too old to understand the message.

Zemane's picture
Zemane
284 pencils

Brain123,
This got notjing to do with ps2.
Get a grip.

"Talent is luck. The important thing in life is courage."

Crisp One's picture
Crisp One
2007 pencils

Beautiful Photoshop !

TrainRunner's picture
TrainRunner
225 pencils

This is great.

fernando aljaro's picture
fernando aljaro
750 pencils

Rico, exquisito!

Fernando Aljaro / Creative Director JWT

JFDreamer's picture
JFDreamer
176 pencils

Good idea. Bad photoshop.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

how is this bad photoshop? please explain

ivan's picture
ivan

I'd like my campaigns to be as bad as this one. ;)

Ivan Raszl, admin of AotW

Bundy Agency's picture
Bundy Agency
597 pencils

your mums bad photoshop

This is super work well done

control C's picture
control C
108 pencils

ok... if thats bad photoshop show some of your work, lets see if you have the right to have an opinion in this matter.

eugenius's picture
eugenius
396 pencils

Bad Photoshop? Are u NUTS!!!
I love it :")
The Execution is Wicked.

hernanCITO's picture
hernanCITO
44 pencils

Bad photoshop? Don't take it wrong dude, but it smells like envy a lot.
I think is an awesome photoshop and on top of that, I'd dare you to show me some pieces (don't have to be yours) that are not better than these, just as good as these ones.

AWESOME JOB RICARDO!!!!!

Congratulations

Me parece que vi un lindo gatito.

adstrike's picture
adstrike
334 pencils

bad PS my ass. beautiful work clap clap. put the gamer where it should be, congratz.

Rodrigo Bravo's picture
Rodrigo Bravo
2 pencils

Abusadores.

Ta la zorra.

bompa's picture
bompa
318 pencils

bad photoshop? Are you sure? Show your work then talk? Or like ogilvyandmenon said, explain please. Thanks. Idea is PS2, true but the art direction is awesome.

Barkach's picture
Barkach
199 pencils

Gold Cannes Lion for sure.... Good on you guys!

valhallenx's picture
valhallenx
92 pencils

Bad photoshop??... yeah, I'm sure you can do it better.
Vamos Chile!! Ojalá nos vaya la zorra este año en cannes. Con este nivel demas que sí.

Ag's picture
Ag
305 pencils

Te enteraste que los premios vienen con nombre y apellido?

Friends's picture
Friends
6 pencils

but of the same

rcantalice's picture
rcantalice
37 pencils

bad photoshop? Are you crazy?

The idea isn't all that but the execution is brilliant....

Dick Huges's picture
Dick Huges
939 pencils

This ad is so 2004

Barkach's picture
Barkach
199 pencils

2004 jajajajajajajajajaja perhaps you haven't got it... Let me explain the idea... Playstation is a device where you can play games... and....

Good on you Chile!

Pauflies's picture
Pauflies
205 pencils

Both pieces are awesome, but the style and visual isn't new, didn't surprise me for the idea. That's why i think he says it's 2004.

cristo's picture
cristo
225 pencils

Este equipo creativo ha hecho las cosas demasiado bien.
Felicitaciones BBDO, han puesto el nombre CHILE en la Región y en el mundo. Están trabajando a un tremendo Nivel.
Gracias por el esfuerzo.

sadman's picture
sadman
39 pencils

Chupapico

BrownSugar's picture
BrownSugar
104 pencils

daaaayyyyum!

cristo's picture
cristo
225 pencils

sadman sos grosso :)

fractalrene's picture
fractalrene
1506 pencils

Great work. The idea takes those soldier and boxer executions one level up. Of course... the artwork of Salamanca is evident. Well done!

johnson's picture
johnson
45 pencils

so so...

Michael Wolmans's picture
Michael Wolmans
94 pencils

It reminds me of the PS2 stuff where the game character is praying to his god.

Vicomte's picture
Vicomte
287 pencils

Beautiful Art

Have Heart's picture
Have Heart
922 pencils

Idea is solid, photoshop-work is plain amazing! Great piece of work!

Henrikssen's picture
Henrikssen
47 pencils

Great art, deserves a statue.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

also like the photoshop, but the whole look really is 2004. The idea is great. A new dictatorship..the demolition of saddams statues in iraq in reverse. that´s what I see, and my view is perfect.

Pixelio's picture
Pixelio
14 pencils

Amazing. But the tag is not necessary. The 4 simbols can say it all. Everybody knows that PS is in his third generation.

pretty good's picture
pretty good
364 pencils

I love it

Néstor's picture
Néstor
126 pencils

pretty cool ad, nothing more to say.

ZappingLatam.com

file's picture
file
35 pencils

que puteria

Perrito's picture
Perrito
16 pencils

¿Es idea mia o todas las gráficas de PS BBDO Chile tienen el mismo estilo gráfico de PS2 TBWA Paris?

file's picture
file
35 pencils

deje la envidia perrito!!

m í t i c o's picture
m í t i c o
676 pencils

Un trabajo genial!!!

Felicitaciones!!!

Viva Honduras !!!

mondo's picture
mondo
142 pencils

that's the world of playstation!
jea ...i like it very much, from photoshop till idea!

crazydave's picture
crazydave
114 pencils

it's amazing illustration and photoshop but seriously, where the hell is the idea? too many ads these days rely on look and no concept. It's sad.

Carlos Duty's picture
Carlos Duty
96 pencils

tremendo aviso, tremendo trabajo.
lástima que hayan errado el producto.
bien por salamanca, mal por los creativos.

Jetstream's picture
Jetstream
115 pencils

It looks little bit like Erik Vervroegens work, but very nice and beautiful.

cullers's picture
cullers
332 pencils

I don't understand why this would make anyone buy a PS3. This concept of the little game characters worshiping the player could work with any gaming system, and the others are cheaper. Plus, the hand in the foreground makes me think Nintendo's Smash Brother's series - even though I know the hand is headed to the statue, it still looks like the main baddie from a whole other franchise.

The poster is very attractive, however.

ivancapo's picture
ivancapo
88 pencils

INCREIBLE. FELICITACIONES DESDE ARGENTINA

triptancio's picture
triptancio
69 pencils

Felicitaciones el arte es muy bueno.

AssassinX's picture
AssassinX
1329 pencils

Where is the Flag Round ?

Disco Munky's picture
Disco Munky
3900 pencils

What the heck?

You all can't seriously think this is amazing?

As photo shop skills go, this is pretty well put together. But your idea really needs to be strong, and since it's for Playstation I'd like to be surprised for a change.

Considering the client and product, I'm not that impressed.

"Make a name, or be defamed"

Doin' it for the points

salamandos's picture
salamandos
1947 pencils

very nice.. would be better without the nazi-citations.

bottleHeD's picture
bottleHeD
84 pencils

Damn, i had no idea what this meant till i read Cullers' comment.

The art overpowers the idea.

Steve Jobs's picture
Steve Jobs

The creative idea is bad ... worthy of a TRUCHO, the photo retouching done this badly (if you believe that the trout pay nothing is quite acceptable), the art has flaws as the depth of field that is not successful, the proportions of people in ups are poor, very noticeable in the hand of the giant statue seems to be built from plastic, the base seems to be sinking in the mud, finally there are buildings in the background with different perspectives, in a summary worthy of retouching a trucho.

La idea creativa es mala...digna de un TRUCHO, el retoque fotográfico esta mal realizado (si consideramos que por los truchos no pagan nada es bastante aceptable), el arte tiene falencias como la profundidad de campo que no esta bien lograda, las proporciones de personajes en primeros planos son deficientes, muy notorio en la mano del gigante, la estatua parece estar construida de material plastico, su base parece estarse hundiendose en el fango, finalmente hay edificios de fondo con perspectivas diferentes, en resumen un retoque digno de un trucho.

Guest's picture
Guest

100% trabajo chileno, Salamanca es un genio.

http://www.salamagica.com/ - Visite sus trabajos!

Guest's picture
Guest

May be I don't know much history about WWII. What's the idea of the ad. It doesn't push me to buy PS3 after seeing this ad.

smaeri's picture
smaeri
4 pencils

Greate idea and execution! Play Station create the game world, you play it, you create the world.

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