Playstation 3: Rommel

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco

26 comments

Guest's picture
Guest

execente gráfica, muy buena idea, pensada en el mundo de los gamers, grandes todos los creativos que participaron en este proyecto,le sube el pelo a la publicidad en chile con este tipo de piezas.

Wordnerd's picture
Wordnerd
6660 pencils

ok... so paying guys bring them back to live, right?

was there a need for the swastikas? gives it a very... erm... different additional message.

Guest's picture
Guest

Wordnerd it's ROMMEL, in a WWII Nazist hospital there would have been swastikas everywhere

Wordnerd's picture
Wordnerd
6660 pencils

yeah right. like anybody sees this ad and says "hey it's ROMMEL!" wake up, dude. real ads don't have a title

picntype's picture
picntype
151 pencils

i'm lubbing it

Guest's picture
Guest

I Like it, I like it a lot.
Typicall playstation strange-ness, but works for the product.

john doe's picture
john doe
1571 pencils

The artwork of salamagica is always impressive. Great styling and fine look at the details as well.
I just wonder, if the whole concept adds something new to earlier playstaion campaigns.

Byte's picture
Byte
327 pencils

This artwork does not belong to Salamagica Studio. The credits for this campaign aren´t the right ones.

Byte!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

great art direction, strong brand awarness
loving the mood of them

Guest's picture
Guest

Same ol' Same ol'

Guest's picture
Guest

the artwork is from a spanish guy named Eugenio Recuenco

Guest's picture
Guest

I think the work looks great but I am a little bit confused about the idea. Maybe its because its Friday

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

In Chile, drugs like Pisco, Coke and Nazi Blood are available and cheap. For all the rest of us, there's Playstation. Hail to that.

jonybeta's picture
jonybeta
364 pencils

Really good idea, Recuenco´s is one of the best photographers in the world. Love the execution.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture
everartz
7611 pencils

very good, in fact its excellent.. PS3 has really weird compositions when building an idea for a campaign and its well achieved in this campaign.

| Everartz |

Javier Ramírez's picture
Javier Ramírez
1245 pencils

10/10

Chief Creative Director Nexus BBDO

Guest's picture
Guest

excelente grafica!!
que buena idea!!
me quede con ganas de ver más piezas de la campaña

Guest's picture
Guest

very nice... very f... nice

Guest's picture
Guest

EXCELLENT PUBLICITY !!!
I really think the world anti-censorship and free speech are growing stronger! =)
This in an example that EVERYTHING should be accepted and embraced.
I deeply applaud this bravado! Keep up the good work!!

Guest's picture
Guest

EXCELLENT

Guest's picture
Guest

No idea what's going on here, I'm all for ads making you work for an 'aha' moment but I can't see it here. Unless its just another cheap stunt for some viral chat about 'outrageous use of Nazi references'...but stylistically it looks great. but then who cares, everyone 'looks great' in this space. Must try harder

Guest's picture
Guest

看不懂啥意思。。

Juan Cabral's picture
Juan Cabral
709 pencils

I like that too.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

willy wonka's picture
willy wonka
137 pencils

Excellent Art!!!

xezadaca's picture
xezadaca
85 pencils

BRILLANT!!!

franktrana's picture
franktrana
99 pencils

"When playing PS3 you can interact with any character you want to give life to" or something like that?

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