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Playstation 3: Rommel

Playstation 3: Rommel
Your rating: None Average: 7.3 (65 votes)

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco

Comments

Guest's picture

execente gráfica, muy buena idea, pensada en el mundo de los gamers, grandes todos los creativos que participaron en este proyecto,le sube el pelo a la publicidad en chile con este tipo de piezas.

Wordnerd's picture 5854 pencils

ok... so paying guys bring them back to live, right?

was there a need for the swastikas? gives it a very... erm... different additional message.

Guest's picture

Wordnerd it's ROMMEL, in a WWII Nazist hospital there would have been swastikas everywhere

Wordnerd's picture 5854 pencils

yeah right. like anybody sees this ad and says "hey it's ROMMEL!" wake up, dude. real ads don't have a title

picntype's picture 126 pencils
9

i'm lubbing it

Guest's picture
9

I Like it, I like it a lot.
Typicall playstation strange-ness, but works for the product.

john doe's picture 1577 pencils
6

The artwork of salamagica is always impressive. Great styling and fine look at the details as well.
I just wonder, if the whole concept adds something new to earlier playstaion campaigns.

Byte's picture 303 pencils

This artwork does not belong to Salamagica Studio. The credits for this campaign aren´t the right ones.

Byte!

Jon-Paul Mountford's picture 755 pencils
9

great art direction, strong brand awarness
loving the mood of them

Guest's picture

Same ol' Same ol'

Guest's picture

the artwork is from a spanish guy named Eugenio Recuenco

Guest's picture
8

I think the work looks great but I am a little bit confused about the idea. Maybe its because its Friday

http://dearadvertisin.blogspot.com/

Guest's picture

In Chile, drugs like Pisco, Coke and Nazi Blood are available and cheap. For all the rest of us, there's Playstation. Hail to that.

jonybeta's picture 364 pencils

Really good idea, Recuenco´s is one of the best photographers in the world. Love the execution.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture 6448 pencils
9

very good, in fact its excellent.. PS3 has really weird compositions when building an idea for a campaign and its well achieved in this campaign.

| Everartz |

javo's picture 1190 pencils
Guest's picture

excelente grafica!!
que buena idea!!
me quede con ganas de ver más piezas de la campaña

Guest's picture

very nice... very f... nice

Guest's picture

EXCELLENT PUBLICITY !!!
I really think the world anti-censorship and free speech are growing stronger! =)
This in an example that EVERYTHING should be accepted and embraced.
I deeply applaud this bravado! Keep up the good work!!

Guest's picture
10

EXCELLENT

Guest's picture

No idea what's going on here, I'm all for ads making you work for an 'aha' moment but I can't see it here. Unless its just another cheap stunt for some viral chat about 'outrageous use of Nazi references'...but stylistically it looks great. but then who cares, everyone 'looks great' in this space. Must try harder

Guest's picture

看不懂啥意思。。

Juan Cabral's picture 713 pencils

I like that too.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

willy wonka's picture 137 pencils

Excellent Art!!!

xezadaca's picture 85 pencils

BRILLANT!!!

franktrana's picture 92 pencils

"When playing PS3 you can interact with any character you want to give life to" or something like that?

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