Playstation 3: Playground

Let's play!

Advertising School: Chosun University, Gwangju, South Korea
Creative Director / Illustrator: Ho-kyun Jung
Art Directors: Uk Seo
Copywriter: Jae-shik Seo
Photographers: Jae-shik Seo
Published: February 2009

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41 comments

Guest's picture
Guest

Forced + Weird photoshop job = this ad.

Guest's picture
Guest

forced critique!

Guest's picture
Guest

OK, since you think it's forced I'll actually go into it.
Not a terrible job of art directing, but it looks like it was all stock images pasted together. It looks kind of awkward.
The copy is really forced - 'Let's play!' is not doing it for me. I know you guys can do better because you go to an Ad School, you're better than that.
The concept is kind of bland. Your target is way to old to play with these things (unless they're drunk). Playstation has always gone with something trippy for their tv advertising and that fits with the target.

You can do better, don't just stop because you're in school. Push the idea and get a great book instead of leaving it like this.

Wait, don't take my advice if this fits the brief (for some reason)

Guest's picture
Guest

good

Guest's picture
Guest

good

mattattaxx's picture
mattattaxx
273 pencils

this is cool, sony has historically had some bright shiny ads that don't show the product, and this would fit in with some refinement.

Guest's picture
Guest

for a student work - at least it has an idea.

ogoby's picture
ogoby
4 pencils

the art of play.

Guest's picture
Guest

yeahhh.. good ad

derya's picture
derya
302 pencils

nice ad.

Guest's picture
Guest

Good one.

Disco Munky's picture
Disco Munky
3900 pencils

Never been a fan of Playstations advertising. Has always felt like a bunch of pretentious wank. This is much the same, although they've toned down the arty-ness and turned the boring dial up to 11, lame.

Doin' it for the points

mattattaxx's picture
mattattaxx
273 pencils

yeah but it's a student idea.

Disco Munky's picture
Disco Munky
3900 pencils

I totally missed that sorry. For student work it's ok.

Doin' it for the points

corndogfuneral's picture
corndogfuneral
1053 pencils

It's Ahight.

TRICKY's picture
TRICKY
3935 pencils

very weird concept
why? well there's a paradox in this idea using outdoor games versus PS3 which is basically an indoor game station so is PS3 replacing outdoor games for kids??????
parents will not agree that PS3 will replace the outdoor games so to whom are we talking to in this ad.. kids????

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

This is not a Nintendo Wii ad. Remember that the PS3's main target is not kids :) The idea is pretty good to be a student's. The art direction could be better, but I'll leave those comments to the Art Directors.

Gualcor's picture
Gualcor
972 pencils

moralist...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Studioroyaa1.nl's picture
Studioroyaa1.nl
14 pencils

Forced idea..

agwbl's picture
agwbl
299 pencils

agreed

cebado's picture
cebado
258 pencils

para mi esta buena!!

Guest's picture
Guest

Para mi. Estás mal.

Guest's picture
Guest

Why Yellow?????????

ming the merciless's picture
ming the merciless
190 pencils

PS3 is actually amazing. This ad tells me it's kinda lame stuff for kids. Therefore this ad feels totally wrong for me.

Guest's picture
Guest

Goog!
so cool

Guest's picture
Guest

good~ So cool

gmint7's picture
gmint7
2685 pencils

:::J:::
it works. good job. better than most real playstation ad i would say.
i only gave 5 cuz it's bad idea for student to do this client.
People like playstation ads because they are bizarre and doesn't make human sense. (most..eg. baby weeping, blowup doll, plugs, etc)
that means it's easy (just put anything creepy from your last nightmare, and it'll work).
I don't like ads that are favored jus because they are strange and visually beautiful.
try other more challenging clients and win awards!! (PS ads never won any award except controversies, as far as i remembered)

:::J:::

JamaisVu's picture
JamaisVu
410 pencils

Eat your hearts out, haters. This is an awesome ad, with a beautiful art direction.

Guest's picture
Guest

I don't get those hating on this. For student's work it's not bad. Clear, on brand (in my opinion). The shapes are pretty much *always* forced in Playstation ads (for those who love dropping the F word).

Guest's picture
Guest

cool student idea.

Guest's picture
Guest

just great~

Guest's picture
Guest

just great

samwanzer28's picture
samwanzer28
313 pencils

All has been said, and this is a students work so just give it a break. They can still improve.

Guest's picture
Guest

Student work should be better than this. They don't get a brief most of the time, they can choose their own products and they have no one hounding them. There is absolutely no insight on this (or a concept).
It looks like the creative team went:
hey, what's cool about playstation?
It's a video game.
What do people do with video games?
Play them.
Where else do people play?
Playgrounds!
Ohhh, I got it, I got it. Lets make playground equipment look like the buttons and have them in the same color. And for the kicker, our tag line will say "let's play! in an ugly font with no independent kerning. It'll sound like playstation is asking the kids to play.
The only time an adult is going to say 'let's play' to the kid is if he wants to abduct the kid.
This Ad does not fall under the position of the brand. The target is more mature, this would be better for the Wii (but don't do it).

Guest's picture
Guest

its more like a Wii Ad....

Guest's picture
Guest

very good!

x666x999x's picture
x666x999x
7 pencils

PROS : STATE OF THE ART IMAGINATION
CONS : EXTRA EFFORT COULD HAVE MADE IT LOOK EVEN BETTER . ( YOU KNOW WHAT I MEAN )

capywriter's picture
capywriter
5511 pencils

Hmm... it doesn't invite me to play with PS3...

Guest's picture
Guest

nice work : )

CamiloSanchez's picture
CamiloSanchez
30 pencils

in the ps controller the square is pink, isn't it?

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