Playstation 3: Joan of Arc

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco

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23 comments

Guest's picture
Guest

Don't reckon it. Falls down in the detail: She's French so she should have pit hair!

picntype's picture
picntype
147 pencils

Beautiful!

ricklongo's picture
ricklongo
1244 pencils

Amazing pictures, but I frankly don't get the idea.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Marvelous weirdness from the gang at Playstation.
continuing the very oddness in all their campagns..
.top marks

federo's picture
federo
781 pencils

incredible pic
nice art
so funny situation

but there isn´t an idea here

come on chile, stop using used & (now) useless and old ideas

Guest's picture
Guest

Does he have a right arm? I don't get this ad at all.

opposite of u's picture
opposite of u
301 pencils

no point behind great art! or am I missing something?

vma64's picture
vma64
26 pencils

Art Direction is very nice, but I'm not getting the concept. I almost wish it first promoted a Game then the system.
It's going to be hard to top the stuff TBWA Paris did, but if anyone can it's BBDO.

GX's picture
GX
146 pencils

Nice art

mikeelrapido's picture
mikeelrapido
1929 pencils

Just great art, that's all.

<---------------SexInAds------------------>

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AlphaDog's picture
AlphaDog
265 pencils

Incredible Art Direction
The concept of "reincarnation" "live other kind of life" has already been used to many times for videogames

copycomoelcopi's picture
copycomoelcopi
822 pencils

buuuena, feña!
bonito-bonito.
veeerrrry nice photos.
and don't look so much for the "idea" behind. games ads has been communicating moods, styles, states of mind for a while now.

jonybeta's picture
jonybeta
364 pencils

Awesome art!

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture
everartz
7611 pencils

just excellent...

| Everartz |

Javier Ramírez's picture
Javier Ramírez
1245 pencils

10/10

Chief Creative Director Nexus BBDO

kombizz's picture
kombizz
56 pencils

very strange

I was born and brought up in Iran, a beautiful country full of history.
kombizz

Guest's picture
Guest

ok then. i guess we don't need ad people, ideas, strategies or concepts anymore. hail to artists.

Guest's picture
Guest

brilliant!

Guest's picture
Guest

beautiful execution, but Jeanne d'Arc burned

willy wonka's picture
willy wonka
137 pencils

very nice art

xezadaca's picture
xezadaca
85 pencils

COOL!!!

franktrana's picture
franktrana
99 pencils

Incredible pictures. Both

smaeri's picture
smaeri
4 pencils

Amazing advertisement from idea to execution! I guess the idea: Play Station creates the real game world, when you play it, you change yoursel (literally) into the game world's character.

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