Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
6 Comments
One of Archive's covers. Looks like an expensive photo, there's a lot of details to see. Excellent.
She goes to sleep and doesn't AGED even for thousands and thousands years. Or you can put a car or latest gadget... So where is the BIG idea?
jono
The PS2 was the latest gadget at the time.
The line of thinking I see behind this, is that instead of having fun "old school way", now you have a revolutionary, state of the art entertainment, so actually the sleeping beauty has been forgotten not only by the prince, but by a whole generation. Now, I can see parents and teachers complaining that the video games are imprisioning the kids in front of the tv (actually there`s another ps2 ad where the basketball courts and playgrounds are abandon, but, that's another story.), but the message is about a new generation, with new values and new behaviors(there are some ps2 focused on the evolution concept). The art direction is impressive, lots of details and rich photography. The TBWA team has achieved a big one here... because you can see an image and even without the logo, you can tell that it is a playstation ad. Needless to say that all over the world we can see a lot of ads trying to achieve that "playstation look".
nice art lame ad
Funny & reflect very well the message.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Amusing and clever way of showing the addictive nature of playstation.