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51 comments

Dick Huges's picture
Dick Huges
939 pencils

Can we move on to PS3 please?

bknowlden's picture
bknowlden
3647 pencils

I thought TBWA Paris had this account?

kre8's picture
kre8
989 pencils

its weird, i think the account might be held in more than one country.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Who would have thought...

kre8's picture
kre8
989 pencils

im still baffled by this fact..

copycomoelcopi's picture
copycomoelcopi
822 pencils

guena po feña!

brain123's picture
brain123
830 pencils

Funny, TBWA Madrid did the same idea, but a worst version of the one from BBDO Chile...

Here it is: http://www.adlatina.com/anuncios/detalle.php?id_campana=14666#adl

I also agree it is time for PS3 ads only!!!

Bigbird's picture
Bigbird
112 pencils

link doesnt work bud.

Joe76's picture
Joe76
772 pencils

Horrible work from TBWA Madrid!!!

cpaz's picture
cpaz
4 pencils

Es idéntico al concepto de la pieza TBWA España. En todo caso esta está mucho mejor realizada.

ellehcimeo's picture
ellehcimeo
3522 pencils

he must clear his mind of the all the clutter blocking him from solving the puzzle. at this rate, he'll always be a bunch of eyes and noses, i'll never make out with that.

this doesn't look pleasant. i thought playing PS2 was supposed to be fun.

brain123's picture
brain123
830 pencils

You haven't seen all the work for PS2 TBWA Paris has done in the past years, have you??

ellehcimeo's picture
ellehcimeo
3522 pencils

i've seen the ones here. there were ones with a woman who's body parts were spring loaded. another with an orgy of people doing really odd things with each other's anatomy.
what are you getting at?

brain123's picture
brain123
830 pencils

Nothing, just that PlayStation ads stopped being about the fun of playing a long time ago...

ellehcimeo's picture
ellehcimeo
3522 pencils

that doesn't change the fact that i don't think this looks like fun. but my original comment is.
i'm not a "gamer" so it's likely i will never "get" why these are supposed to be good.
maybe one day i'll get my hands on this client, then we'll see what's fun... mhouhahahahaha.

JPWrites's picture
JPWrites
238 pencils

Yeah, it's moved away from fun, adrenalin rush, into an altered states message which has F all to do with the gaming experience. It's gaming, not LSD

Disco Munky's picture
Disco Munky
3900 pencils

Well said

Doin' it for the points

tchinni's picture
tchinni
6 pencils

agrandame el logo un 20%

tchinni's picture
tchinni
6 pencils

Mij tagal viar Play Station 3?

Viks miler tay bajirsk BBDO.

Vir Vaqnsa Salamanca!!! Vaqnsa Vaqnin Vaqnson!!!

Vailipi Mur.

Bye!

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

also Chiat LA in the states..

Twombl's picture
Twombl
184 pencils

Great ad (3 years ago). Boring today.

theartist's picture
theartist
30 pencils

Is this the same agency of BOXER and SOLDIER (2006) ????
They won Cannes last year, but this concept is the trademark of Erik Vervroegen. Try harder guys...

act's picture
act
535 pencils

and this is gross, i would flip the page immediately.

ozamu's picture
ozamu
60 pencils

LA DIRECCION DE ARTE LA ENCUENTRO MUY BUENA, TANTO EL COLOR, COMO LA FOTO, LOS ELEMENTOS Y LA INTEGRACION TOTAL QUEDO EXCELENTE, AUNQUE SIGO ENCONTRANDO MUCHO MEJOR LA GRAFICA DE LA CABEZA ABIERTA DE LA ANTERIOR CAMPAÑA DE PS2...CREO QUE LO QUE LO HACE INTERESANTE ES QUE ES UN AVISO EN LA CUAL PUEDES QUEDARTE MUCHO TIEMPO VIENDO CADA DETALLE COMO POR EJEMPLO LA SIMBOLOGIA DE LOS BOTONES EN EL TATUAJE, EL ROSARIO (QUE CREO QUE ES EL MISMO DE LA CAMPAÑA ANTERIOR DE PS2 LA DEL BOXEADOR O EL SOLDADO), LOS DETALLES DEL BAÑO Y EL ESPEJO, ETC...ES DECIR UN AVISO QUE TIENE UN CONCEPTO Y UNA HISTORIA DETRAS DE TODO...ESO SI RECONOSCO QUE YA DEBERIAMOS EMPEZAR A PENSAR EN "PS3" QUE ES LO MAS FRESCO AHORA YA QUE ESTA GRAFICA A PESAR DE LA INCREIBLE DIRECCION DE ARTE (LA MANO DE EMERSON, RIVEROS Y SALAMANCA SE NOTA...BUENA ESCUELA GRAFICA) TIENDE A DEBILITARSE LA IDEA POR LA RELACION QUE EXISTE CON LAS ANTERIORES CAMPAÑAS DE PS2 QUE YA SE ESTAN DEGASTANDO...EN TODO CASO MIS FELICITACIONES A BBDO...SALUDOS

kc_brock's picture
kc_brock
703 pencils

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT CUPIDATAT NON PROIDENT, SUNT IN CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST...LABORUM

rd

Minimum's picture
Minimum
1496 pencils

hehehe amen

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

salamandos's picture
salamandos
1947 pencils

yes, very true

slim's picture
slim
1047 pencils

How do you tell when an agency is ripping another agency's idea/art direction or simply continuing a brand campaign? I like it, but in this case I'd lean towards the former.

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

This is a very nice PS2 ad. I like.
and yep i know there are PS3's now. Same brand. I also believe if another agency has the account, and there's a great campaign out there, they have a duty to make sure they build it. Not fragment it.

I actually think this is one of the best PS2 ads. Well done chaps.

me thinks's picture
me thinks
722 pencils

Another superb ad of the PS2 campaign.

Rusio's picture
Rusio
326 pencils

That pink flamingo looks really weird.
Not in the wall, not floating, not flying.

mikelite's picture
mikelite
1031 pencils

more pretty, but concept-free work for Playstation

mikelite's picture
mikelite
1031 pencils

more pretty, but concept-free work for Playstation

Schizzy's picture
Schizzy
205 pencils

As an avid gamer, I never really got any of the playstation ads that walked along this line.

They're just bizarre for the sake of being bizarre.

simpson_tech's picture
simpson_tech
98 pencils

The setting is very nice but i don't get it. Is there a logical thought or it's just imagination?
I like the face,it was done very good in post.
After all nice work even if TBWA has the same style.

oligofree's picture
oligofree
288 pencils

Like it, Love it :)))

--
It's my job to keep punk rock elite

elmikel's picture
elmikel
1147 pencils

This art direction is a masterpiece no matter who was first in it. Excellent visual.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

I agree with you, but there is an image already existing that just looks the same, also made for psp,
the french did it. i just can't remember the name of the photographer for the mment

Ney Frances's picture
Ney Frances
660 pencils

i don´t talk about PS nor even LEVIS or NIKE they should have a category only for them!

is there life before death?

mrtalented's picture
mrtalented
2175 pencils

i'm not sure there should be only one guy's face with various impressions OR various faces with various impressions. maybe showing more faces conveys better about characters options you can choose better. by the way, the print on his T-shirt and the tattoo are quite distracting. but the photo was great.

Ney Frances's picture
Ney Frances
660 pencils

totally agredd the cubes have 6 faces why the guy has only one?

is there life before death?

sayonara's picture
sayonara
2 pencils

i think you should send your version of the ad, so people can talk about it too.try it maybe you can make an intercontest between you, bbdo chile and tbwa madrid.

nemesis's picture
nemesis
761 pencils

I'm really really tired of PS2 ads.

Leandro's picture
Leandro
117 pencils

Nice Photo(shop).

rayokiss's picture
rayokiss
18 pencils

tuvieron un buen giro con la del soldado y el boxeador pero volvieron a lo mismo con esto... un buen anuncio para el play 2 al estilo tbwa paris... pero se quedó conceptualmente ahí... las agencia que llevan esta cuenta deberían de hacer algo con un nuevo enfoque libre de la influencia parisiana e inglesa. Aplausos para Salamanca

Tim Weasle's picture
Tim Weasle
72 pencils

I know someone who can do that with this face.

estrellatuoreja's picture
estrellatuoreja
12 pencils

very nice ad, i like it!!!!

...the colors, style and symbolism was very amazing; its a winner this year in cannes, chers for BBDO Chile.

Byte's picture
Byte
325 pencils

For me this ad is very similar to others.
Maybe have a chance anyways.

Byte!

Santiago.Garcia's picture
Santiago.Garcia
4 pencils

es genial

Guest's picture
Guest

Playstation ads have always been bizarre for the sake of being bizarre, and that's what I find makes them so memorable.

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