Agency: BBDO, Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Salamanca
Photographer: Lautaro
Head of art: Fernando Riveros
Published: March 2007
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Comments
Can we move on to PS3 please?
I thought TBWA Paris had this account?
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brandon
www.brandonknowlden.com
its weird, i think the account might be held in more than one country.
Who would have thought...
im still baffled by this fact..
guena po feña!
Funny, TBWA Madrid did the same idea, but a worst version of the one from BBDO Chile...
Here it is: http://www.adlatina.com/anuncios/detalle.php?id_campana=14666#adl
I also agree it is time for PS3 ads only!!!
link doesnt work bud.
Word2BigBird
Horrible work from TBWA Madrid!!!
Es idéntico al concepto de la pieza TBWA España. En todo caso esta está mucho mejor realizada.
he must clear his mind of the all the clutter blocking him from solving the puzzle. at this rate, he'll always be a bunch of eyes and noses, i'll never make out with that.
this doesn't look pleasant. i thought playing PS2 was supposed to be fun.
You haven't seen all the work for PS2 TBWA Paris has done in the past years, have you??
i've seen the ones here. there were ones with a woman who's body parts were spring loaded. another with an orgy of people doing really odd things with each other's anatomy.
what are you getting at?
Nothing, just that PlayStation ads stopped being about the fun of playing a long time ago...
that doesn't change the fact that i don't think this looks like fun. but my original comment is.
i'm not a "gamer" so it's likely i will never "get" why these are supposed to be good.
maybe one day i'll get my hands on this client, then we'll see what's fun... mhouhahahahaha.
Yeah, it's moved away from fun, adrenalin rush, into an altered states message which has F all to do with the gaming experience. It's gaming, not LSD
Well said
Doin' it for the points
agrandame el logo un 20%
Mij tagal viar Play Station 3?
Viks miler tay bajirsk BBDO.
Vir Vaqnsa Salamanca!!! Vaqnsa Vaqnin Vaqnson!!!
Vailipi Mur.
Bye!
also Chiat LA in the states..
Great ad (3 years ago). Boring today.
Is this the same agency of BOXER and SOLDIER (2006) ????
They won Cannes last year, but this concept is the trademark of Erik Vervroegen. Try harder guys...
and this is gross, i would flip the page immediately.
LA DIRECCION DE ARTE LA ENCUENTRO MUY BUENA, TANTO EL COLOR, COMO LA FOTO, LOS ELEMENTOS Y LA INTEGRACION TOTAL QUEDO EXCELENTE, AUNQUE SIGO ENCONTRANDO MUCHO MEJOR LA GRAFICA DE LA CABEZA ABIERTA DE LA ANTERIOR CAMPAÑA DE PS2...CREO QUE LO QUE LO HACE INTERESANTE ES QUE ES UN AVISO EN LA CUAL PUEDES QUEDARTE MUCHO TIEMPO VIENDO CADA DETALLE COMO POR EJEMPLO LA SIMBOLOGIA DE LOS BOTONES EN EL TATUAJE, EL ROSARIO (QUE CREO QUE ES EL MISMO DE LA CAMPAÑA ANTERIOR DE PS2 LA DEL BOXEADOR O EL SOLDADO), LOS DETALLES DEL BAÑO Y EL ESPEJO, ETC...ES DECIR UN AVISO QUE TIENE UN CONCEPTO Y UNA HISTORIA DETRAS DE TODO...ESO SI RECONOSCO QUE YA DEBERIAMOS EMPEZAR A PENSAR EN "PS3" QUE ES LO MAS FRESCO AHORA YA QUE ESTA GRAFICA A PESAR DE LA INCREIBLE DIRECCION DE ARTE (LA MANO DE EMERSON, RIVEROS Y SALAMANCA SE NOTA...BUENA ESCUELA GRAFICA) TIENDE A DEBILITARSE LA IDEA POR LA RELACION QUE EXISTE CON LAS ANTERIORES CAMPAÑAS DE PS2 QUE YA SE ESTAN DEGASTANDO...EN TODO CASO MIS FELICITACIONES A BBDO...SALUDOS
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT CUPIDATAT NON PROIDENT, SUNT IN CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST...LABORUM
rd
hehehe amen
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
yes, very true
How do you tell when an agency is ripping another agency's idea/art direction or simply continuing a brand campaign? I like it, but in this case I'd lean towards the former.
Global Cheese
This is a very nice PS2 ad. I like.
and yep i know there are PS3's now. Same brand. I also believe if another agency has the account, and there's a great campaign out there, they have a duty to make sure they build it. Not fragment it.
I actually think this is one of the best PS2 ads. Well done chaps.
Global Cheese
Another superb ad of the PS2 campaign.
That pink flamingo looks really weird.
Not in the wall, not floating, not flying.
more pretty, but concept-free work for Playstation
• http://mikelightman.com/blog •
more pretty, but concept-free work for Playstation
• http://mikelightman.com/blog •
As an avid gamer, I never really got any of the playstation ads that walked along this line.
They're just bizarre for the sake of being bizarre.
The setting is very nice but i don't get it. Is there a logical thought or it's just imagination?
I like the face,it was done very good in post.
After all nice work even if TBWA has the same style.
Like it, Love it :)))
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It's My Job To Keep Punk Rock Elite
This art direction is a masterpiece no matter who was first in it. Excellent visual.
I agree with you, but there is an image already existing that just looks the same, also made for psp,
the french did it. i just can't remember the name of the photographer for the mment
i don´t talk about PS nor even LEVIS or NIKE they should have a category only for them!
is there life before death?
i'm not sure there should be only one guy's face with various impressions OR various faces with various impressions. maybe showing more faces conveys better about characters options you can choose better. by the way, the print on his T-shirt and the tattoo are quite distracting. but the photo was great.
totally agredd the cubes have 6 faces why the guy has only one?
is there life before death?
i think you should send your version of the ad, so people can talk about it too.try it maybe you can make an intercontest between you, bbdo chile and tbwa madrid.
I'm really really tired of PS2 ads.
Nice Photo(shop).
tuvieron un buen giro con la del soldado y el boxeador pero volvieron a lo mismo con esto... un buen anuncio para el play 2 al estilo tbwa paris... pero se quedó conceptualmente ahí... las agencia que llevan esta cuenta deberían de hacer algo con un nuevo enfoque libre de la influencia parisiana e inglesa. Aplausos para Salamanca
More bla, bla,bla coming soon
I know someone who can do that with this face.
very nice ad, i like it!!!!
...the colors, style and symbolism was very amazing; its a winner this year in cannes, chers for BBDO Chile.
For me this ad is very similar to others.
Maybe have a chance anyways.
Byte!
es genial
Drench did it again in 2010 : http://www.joelapompe.net/2010/03/15/ps2-drench-water-puzzle-head/
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
Playstation ads have always been bizarre for the sake of being bizarre, and that's what I find makes them so memorable.
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