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Playstation 2: Maze
I thought the Bubblewrap Playstation 2 ad was a the simplest one can do for this brand. But, I was wrong.
Agency: McCann Erickson, Kuala Lumpur, Malaysia
Creative Director: Ean-hwa Huang, Szu-hung Lee
Copywriter: Eddie Azadi
Art Director: K C Chung
Typographer: K C Chung
Comments
it's ... nice.
Again: why is Sony Still promoting PS2 while they have PS3 coming in way this year?
Perhaps it is an old ad...
"Wit beyond measure is man's greatest treasure..."
Dude, PS1 is still around. Ergo, PS2 will still be around even when PS3 is launched.
I don't remember PS2 being this boring.
This was done before by Y&R Sydney, for the dyslexia foundation of Australia, and won a D&AD gold for it.
I am a-”mazed”
"Lost" for words as well right?
I guess ad people just love mazes. Funny how they always win.
Even in Cannes there were 7 of them.
Of course which one held the idea best and executed it the best won.
This I must say is nicely done, but as an idea? dont think its that great to shout about.
And yes Aitch, its not only done by 1 past winner, but by many.
We should ban ads with maze as an idea altogether from now on.
: : mystique : :
hey! that idea exist.
BBDO CHile, PS2
Looks: http://www.briefblog.com.mx/archivos/2006/01/19/732.php
A nice fresh take on the maze concept. I think it's dead now.
The more I see of this concept the more I yaaaaaawwwwnnnn.
FYI to all:
This is a 2005 Poster, so yes it was very relevant for its time.
Booring
Aitch - You probably know as well as I do that nothing original ever comes out of SE Asia. With the exception of Thailand.
In fact, I seem to remember that these two hacks (Ean-hwa Huang, Szu-hung Lee) put out the same thing for a bookshop. The ridiculous thing about it is, the shit was awarded.
It's all same-same but different.
Well Mr Jones. I agree that you'd be hard-pressed to find anywhere as intellectual and original as Thailand, in Asia at least. Although I did once hear of a team from KL that was the VERY definition of original. A designer, as ugly as sin itself, and a rather short economist... however put them together and they were quite the force. Rumour has it they were divided and conquered by a rather flamboyant pirate... but that sir is another story all together.
Sorry my bad. The hacks didn't do it. Apparently Leo Burnett KL beat them to it... 2 years ago.
If you're going to steal ideas, at least lift from an award annual outside of your own country.
ESTA IDEA ES DE BBDO DE CHILE!!!
Lu*
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